Morocco is increasingly placing energy, water, and industry at the forefront of its economic balances. As major infrastructure projects expand, the focus has shifted from merely mobilizing necessary investments to ensuring resource availability, equipment reliability, and cost management. This crucial equation will be the central theme of the upcoming elec expo, EneR Event, and Tronica Expo, scheduled to take place from November 25 to 28, 2026, at the International Fair of Casablanca.
Organized by the National Federation of Electricity, Electronics, and Renewable Energies (FENELEC), in collaboration with Global Fairs & Events as the delegated organizer, the three expos will be held under the theme “Vision 2030: Strategic Infrastructures & Desalination for Industrial Sovereignty.” Professionals from Morocco and over 30 countries are expected to gather to discuss technologies and solutions that can support the Kingdom's economic transformations.
This thematic choice reflects a significant evolution in industrial priorities. The availability of electricity, securing water supplies, and modernizing equipment are no longer isolated sectoral policies; they directly influence investment attractiveness, production capacity development, and business competitiveness.
Energy and Water: Pillars of Competitiveness
In his speech on October 9, 2026, during the opening of the first session of the first legislative year of the twelfth legislature, King Mohammed VI called for the acceleration of scheduled infrastructure projects and the initiation of a new generation of strategies in areas such as water and energy security, industrial development, the digital economy, and artificial intelligence. His Majesty also emphasized the strategic role of the private sector in investment, innovation, job creation, and export development. The three expos align with this direction by bridging the needs of national mega-projects with the industrial and technological expertise available to execute them.
Desalination of seawater serves as a particularly illustrative example. In light of the tensions surrounding water resources, developing this solution requires fulfilling several technical conditions: reliable power supply, relevant integration of renewable energies, efficient automation systems, and rigorous maintenance protocols. Moreover, there is an economic imperative to control energy consumption to keep the cost of produced water manageable.
The performance of these installations depends equally on their design and the quality of the electrical, electronic, and industrial equipment that comprise them. This interdependence underscores the importance of an integrated approach, bringing together stakeholders in electricity, renewable energy, electronics, and smart technologies within a single event. For Morocco, the challenge lies in supporting the deployment of infrastructures with an enhanced capacity to provide, integrate, and maintain the necessary technical solutions. The issue of local industrial content, technology transfer, and skills development thus becomes inseparable from the financing of large projects.
Three Sectors Supporting Major Projects
The complementarity of the three expos is among the main pillars of this edition. The 19th edition of elec expo will focus on electricity, lighting, electrotechnics, and industrial automation. The solutions presented will aim to strengthen installation reliability, enhance infrastructure safety, and modernize production systems. The 14th edition of EneR Event will emphasize renewable energy and energy efficiency. In a context marked by the need to diversify supply sources and reduce the energy intensity of the economy, the technologies showcased will address consumption control, decarbonization, and the integration of clean energies. Meanwhile, the 13th edition of Tronica Expo will bring together professionals from electronics, electronic security, smart buildings, avionics, mechatronics, and aeronautics, with a significant focus on intelligent systems and technological applications designed to improve industrial performance.
Holding these three expos simultaneously will enable companies to transcend sectoral logics to identify common solutions to energy, water, and industrial needs. It will also provide a platform for meetings between manufacturers, engineering firms, investors, clients, and project stakeholders.
The development of renewable energies and investments in electrical and water infrastructure reinforce Morocco's position as an industrial platform between Africa and Europe. This dynamic opens up prospects for companies capable of meeting the growing demand for equipment, engineering, and specialized services. However, the challenge extends beyond merely attracting new suppliers or importing technologies; it also involves fostering their appropriation by national companies, enhancing local production capacities, and developing skills that can sustainably support the relevant sectors.
The FENELEC expos aim to contribute to this dynamic by connecting Moroccan industrialists with international partners. Business meetings will facilitate the exploration of new opportunities, the development of technological partnerships, and access to markets, particularly in sub-Saharan Africa. This international dimension will be further strengthened by Italy's participation as the guest country, with the Italian Trade Agency (ICE) organizing a national pavilion featuring companies from the renewable energy, electronics, and electrotechnics sectors. This presence is expected to enhance exchanges between Moroccan and Italian companies, share expertise, and foster industrial partnerships, while also opening up prospects for cooperation in African markets, where the demand for energy infrastructure and industrial equipment presents significant development opportunities.
Over four days, conferences, technological presentations, and B2B meetings will bring together industrialists, engineering firms, decision-makers, and project operators from Morocco and abroad. The goal is to facilitate commercial exchanges, align technological offerings with market needs, and promote the realization of new projects. Beyond the technological showcase, the economic impact of this edition will be measured by its ability to generate sustainable partnerships, strengthen local industrial integration, and promote the creation of qualified jobs. As Morocco approaches 2030, the challenge is not solely to multiply infrastructures but also to ensure that the investments made translate into better mastery of technologies, reduced strategic dependencies, and greater competitiveness of its productive apparatus. In this regard, the convergence of electricity, renewable energies, and electronics is of utmost significance. By bringing these three sectors together in Casablanca, FENELEC aims to position professional exchanges within a broader ambition: to make strategic infrastructures a driver of industrial sovereignty and value creation for the national economy.
As reported by maroc-hebdo.com.
