Experience the Grandeur of 'The Odyssey' with Euronews
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Set-Jetting Adventures Inspired by 'The Odyssey'
The recently released film adaptation of Homer's epic, 'The Odyssey', directed by Christopher Nolan, has taken the cinematic world by storm. Featuring Matt Damon as the legendary Greek hero Odysseus, alongside a stellar cast that includes Anne Hathaway, Tom Holland, Robert Pattinson, Lupita Nyong'o, Zendaya, and Charlize Theron, the film promises an adventure as grand as its storyline. Shot entirely with 70mm IMAX cameras, Nolan's latest endeavor is described as his most ambitious project yet, immersing audiences in the rich tapestry of this ancient tale.
As theaters anticipate millions of viewers flocking to see the film's 2-hour and 52-minute runtime, the travel industry is also gearing up for a surge in interest in 'set-jetting' — a term that refers to traveling to film locations. Forget the buzz around 'Barbenheimer' and 'Brat Summer'; 2026 is being dubbed the year of 'Odyssey Summer', according to Get Your Guide. A recent survey conducted by the travel platform revealed that 77% of respondents would consider visiting a destination after seeing it portrayed in a film, television show, music video, or book. Americans lead this trend with 84%, followed closely by the British (81%), Germans (78%), and French (65%).
With filming locations spanning six countries, including Greece, Italy, Morocco, Iceland, Scotland, and the United States, 'The Odyssey' undoubtedly serves as a rich source of travel inspiration. Maren Schullerus, the regional director of Get Your Guide for Central and Eastern Europe, noted, "Movies not only entertain but inspire people to pack their bags." Greece, in particular, is a destination that seamlessly blends mythology, landscape, and culture, making it an ideal location for fans wanting to experience the essence of Odysseus' journey firsthand.
For those considering embarking on a 'set-jetting' adventure, Get Your Guide has compiled essential recommendations to enhance your 'Odyssey Summer'. Highlights include visiting the archaeological site of Troy near Çanakkale, Turkey, where Odysseus' journey begins, exploring Ithaca in Greece, which Odysseus took ten years to return to, and enjoying a reading of the epic while on the coast of Favignana, Italy. You can also witness a theatrical rendition of the entire story in Athens, indulge in local wines in Zakynthos, and uncover the ancient oracle at Delphi.
Google Trends data indicates a rising interest in searches for 'The Odyssey' filming locations, showcasing the allure of ancient Greek kingdoms, Sicilian hilltop towns, and stunning Mediterranean islands. Will Sarson, product director at Riviera Travel, identified seven destinations where the stories of heroes, gods, and ancient kings come to life, including Pylos, Mycenae, Delphi, Taormina, Syracuse, Gozo, and Aït Benhaddou in Morocco.
In celebration of the film's premiere, tour operator Audley Travel has launched a new itinerary inviting fans to explore destinations connected to Homer's narrative. The 13-day journey titled 'Inspired by The Odyssey: an epic journey across Italy & Greece' starts at £8,695 (10,221€) per person, based on double occupancy, including international and domestic flights, accommodation, private tours, transfers, and a rental car with full insurance. Among the highlights are visits to the ancient ruins of Segesta in Sicily, explorations of Mount Etna, and guided experiences in historic locales such as Corfu's Chlomos village.
As reported by es.euronews.com.
