Morocco is strategically positioning itself to leverage major sporting events and enhance transportation infrastructure to foster tourism growth and expand visitor flows to new destinations. According to a report published by Nomad Lawyer, a travel and tourism news outlet, the kingdom is part of a global trend shared with countries like Japan, North America, Saudi Arabia, and Vietnam, which aims to utilize major events to reshape international travel dynamics.
The report highlights that Morocco is working on expanding its high-speed train network and developing regional airports, concurrently utilizing sports championships and cultural tourist routes. This multi-faceted approach is designed to facilitate traveler movement and boost the growth of secondary tourist destinations, ancient cities, and coastal areas.
Furthermore, the report categorizes Morocco among destinations that are linking the organization of major events with long-term investments in infrastructure. This comes at a time when international tourism is undergoing transformations that include the development of customs clearance procedures, the launch of new regional travel permits, and the expansion of flight routes.
In terms of connectivity in Africa and Asia, the site pointed out that Morocco is expanding its high-speed train network, while Vietnam is accelerating the development of sustainable eco-resorts and streamlining visa processes. The Nomad Lawyer report connects Morocco's tourism strategy with sports championships, cultural routes, and investments in high-speed trains and regional airport expansions. This strategy aims to simplify travel for tourists and direct part of the tourism flow towards secondary destinations, ancient cities, and coastal regions.
In this context, it was mentioned that Morocco is extending high-speed train lines to Chefchaouen and Fez, a move that aims to broaden cultural tourist routes. Additionally, the report noted that Morocco is preparing to receive a larger number of tourists through major sporting events while avoiding congestion in historical ancient cities, including Fez.
The report also mentions Japan's reliance on initiatives following the 2025 Expo in the Kansai region to direct a larger percentage of tourists towards rural provinces and areas, aiming to preserve heritage and alleviate pressure on major tourist cities. Japan is also working to divert part of the tourist flow away from Tokyo and Kyoto to other regions by leveraging rural railway lines.
In Saudi Arabia, the report states that tourism projects fall under Vision 2030, alongside events hosted in Riyadh and Jeddah, with a focus on luxury resorts in the Red Sea and the heritage sites of Al-Ula, targeting high-spending tourists and diversifying the economy. Nomad Lawyer also noted that Saudi Arabia is financing monumental projects, including NEOM, while simultaneously injecting investments into the aviation and hospitality sectors as part of efforts to reduce its economic reliance on oil exports.
According to the report, Vietnam bets on eco-tourism forums and culinary arts festivals, alongside easing visa requirements and adopting green hotel standards to protect ecosystems and develop sustainably certified resorts.
Nomad Lawyer observed a structural transformation in the global travel sector, with countries increasingly using major sporting events, global exhibitions, and cultural festivals as engines for undertaking permanent infrastructure projects.
The report concludes that the strategies of Morocco, Japan, North America, Saudi Arabia, and Vietnam reflect the growing role of major events in stimulating tourism development by combining event organization, distributing tourist flows over a wider geographical scope, and investing in sustainable infrastructure, thereby allowing both visitors and host communities to benefit from the growth of the tourism sector.
As reported by iktissadkom.ma.
