Remarkable Surge in 'CAN Morocco' Viewership
The preliminary data released by independent research agencies has revealed a staggering 61% increase in viewership for the Africa Cup of Nations, "Morocco 2025." This significant uptick in audience engagement indicates a robust expansion of the tournament's fan base both continentally and globally. According to a statement from the Confederation of African Football (CAF), a comprehensive report detailing the tournament's performance will be published in the coming weeks by Nielsen, which is expected to provide more nuanced insights into the media and commercial success of this edition.
The CAF report attributes the unprecedented visibility of "CAN Morocco" to extensive international coverage across various platforms, particularly in major markets such as the United Kingdom and France. The announcement emphasized that strategic marketing partnerships played a crucial role in broadening the tournament's broadcast reach, leading to a 50% increase in international partners compared to the 2023 edition held in Côte d'Ivoire. New markets, including Japan, China, South Korea, Mexico, Greece, and Colombia, have joined the ranks of viewers, making this edition the most widely disseminated in the history of the competition.
Furthermore, the tournament has continued to expand its footprint in South America, with Brazil recording over 24 million viewers, while Mexico attracted nearly 2 million. From a marketing perspective, the implemented media strategy has elevated the visibility of partner brands by over 65% in Europe and South America, alongside a 32% increase in media value within the European market. Additionally, there has been a 35% rise in total broadcasting rights revenue across Europe, Asia, and South America.
In terms of fan engagement, the final match achieved impressive viewership figures in the UK, surpassing 3 million viewers, while Germany set a new record with over 4 million followers. As India emerges as a new market, it further underscores the growing global appeal of the Africa Cup of Nations.
As reported by hespress.com.
