Personal Data for Discounts: A Common Practice Among Poles
Recent research commissioned by Provident reveals that nearly 80% of surveyed Poles have exchanged their personal data for discounts at least once. While 14.3% of respondents claim they never share their personal information for such benefits, a staggering 78.6% have done so at least once in their lifetime. Furthermore, about one-third of the participants (31.7%) admitted that they occasionally trade their information for discounts, while 10% indicated that they do so frequently. This trend is particularly pronounced among younger individuals aged 18 to 24, where an impressive 91.2% have engaged in this practice, with 23.4% doing so regularly. Conversely, among seniors aged 65 and older, 27.8% reported that they have never provided their information in exchange for promotions. Notably, the demographic with the highest likelihood of frequently sharing their data is those with the lowest incomes (under 3,000 PLN), with 22.6% of respondents from this group indicating they share their information often or very often.
Changing Consumer Habits and Spending Behaviors
In addition to sharing personal data for discounts, the survey explored the actions respondents have taken over the past year to save money. The findings revealed that 36.3% of participants have curtailed impulsive purchases, while 35.8% have opted to buy second-hand items, and 35.7% chose to repair items instead of purchasing new ones. Women were found to be more inclined than men to buy second-hand goods (42% vs. 29.1%) and to utilize resale applications (33.3% vs. 20%). In contrast, men were more likely to repair equipment (45.1% vs. 27.2%). Interestingly, among young adults aged 18-24, 59.9% reported purchasing used items, and 57.4% used selling applications.
When asked about their changing attitudes towards consumption over the past two years, respondents indicated a heightened focus on savings (38.5%), with 35.4% prioritizing quality over quantity. Additionally, a quarter of those surveyed expressed a preference for locally produced Polish products. Despite nearly one-third of respondents (21.9%) stating they only buy what they need, almost 20% (18.1%) admitted to occasionally purchasing products or services that they later do not utilize. The survey identified that common instances of unnecessary purchases tend to involve clothing and accessories (26.7%), discounted products (20.9%), and seasonal items (20.4%). Interestingly, women more frequently reported unused clothing (35.9%) and cosmetics (21.4%), while men pointed to electronics and gadgets (21.5%). Among the younger demographic, unused subscriptions and digital services accounted for 23.5% of unnecessary purchases.
According to the publication, "In addition to impulsive buying that often turns out to be entirely unnecessary, Polish consumers admit to making purchases to uplift their mood after a tough day. About 31% do this sometimes, while 10% do it frequently or very often. On the other hand, 17.8% never engage in such behavior. This phenomenon is notably more common among women (33.3% "sometimes," 8.5% "often") compared to men, of whom 24.6% never shop to improve their mood. The youngest age group is particularly susceptible, with over 60% of individuals aged 18-24 admitting to doing so frequently or occasionally."
Almost half (48.9%) of Poles do not have a designated "untouchable" budget for small pleasures. Among those who plan such expenditures, the most common amounts are between 101-200 PLN monthly (16.3%) or up to 100 PLN (15.6%). This survey was conducted by Danae sp. z o.o. using the CAWI method, involving a sample of N=1001 adult Poles in February 2026.
As reported by bankier.pl.
