Innovative Collaboration between Artist and Artisans
KHEMISSET, Morocco — Renowned abstract symbol artist, Mika Cali, hailing from New Jersey, has embarked on an exciting venture with WeBerber, a distinguished Moroccan rug company. This partnership has birthed the Infinity collection, which is a stunning array of double-sided high-pile tapestries and rugs, intricately adorned with symbols that resonate with the ancient Berber alphabet. WeBerber, established in 2017 and rooted in a lineage of Moroccan Berber artisans, operates from the Middle Atlas Mountains, not far from Morocco’s capital, Rabat. The brand is committed to preserving the rich cultural heritage and craftsmanship of the Amazigh people, ensuring that traditional techniques and narratives are woven into each creation.
WeBerber's mission is not merely to produce rugs but to craft authentic and naturally made pieces that celebrate the artistry of the Berber tribes. Their rugs are crafted from the finest natural wool, colored with native dyes and cleaned using organic methods, reflecting a strong commitment to quality, durability, and environmental sustainability. This dedication not only ensures exquisite craftsmanship but also supports the livelihoods of skilled women artisans from Berber tribes, empowering them to maintain the age-old practices of their ancestors.
Celebrating Heritage and Quality
Each rug from the Infinity collection tells a unique story, embodying generations of traditional weaving knowledge passed down with pride and dedication. The artistry involved is recognized and certified by the Moroccan Ministry of Tourism and Handicrafts, alongside the prestigious Label STEP, which assures that these handmade rugs meet rigorous quality standards. This certification underscores WeBerber's commitment to ethical sourcing, fair trade practices, and sustainable craftsmanship, further enhancing the cultural value embedded in each piece.
This collaboration between Mika Cali and WeBerber is not just a fusion of art and craftsmanship; it is a celebration of heritage, quality, and the stories woven into the fabric of every rug produced. As each piece finds its place in homes around the world, it carries with it a narrative that honors the rich traditions of Moroccan artisanship.
As reported by furnituretoday.com.
