Africa Motors Expands FOTON Presence in Morocco
Africa Motors, a prominent subsidiary of the Auto-Hall Group, has marked a significant milestone by inaugurating a new FOTON showroom at its headquarters in Casablanca. This event coincides with the launch of the much-anticipated TUNLAND pickup range, which is set to make a strong impact in the Moroccan automotive market. Since the introduction of the FOTON brand in Morocco in 2021, Africa Motors has been dedicated to expanding its product offerings, enhancing its commercial organization, and improving service quality to meet the evolving needs of its customers.
The FOTON range now encompasses three key segments: mini-trucks, including the TM Diesel, TM1, and Wonder models; light trucks, featuring the Aumark S models with capacities of 3.5 and 8.5 tons; and the newly introduced TUNLAND pickups. The year 2026 is pivotal for the brand, marked by the opening of the Casablanca showroom, the introduction of the TUNLAND range, and the development of a more robust commercial framework focused on utility vehicles. These advancements are complemented by a gradual enhancement of after-sales services and improved availability of spare parts, ensuring customers receive local support and optimal operating conditions for their vehicles.
Looking ahead to 2027, Africa Motors aims to accelerate its commercial growth, prioritizing small and medium-tonnage trucks while progressively expanding its product range, developing its network, and implementing financing solutions. Adil Benhida, the General Director of Trucks, Buses, and Special Equipment at Auto-Hall Group, emphasized that the inauguration of the new showroom and the launch of the TUNLAND range represent two significant milestones in FOTON's development in Morocco. He stated, “Our ambition is to build a strong brand capable of meeting professional expectations through a competitive offering, a range tailored to market needs, and the proximity of the Auto-Hall network. The year 2026 allows us to lay the foundations for this growth, while 2027 will focus on accelerating our commercial development, particularly in the small and medium truck segments.”
With the introduction of the TUNLAND range, FOTON is broadening its footprint in the Moroccan market, catering to both professionals and individuals seeking a versatile vehicle that combines utility, comfort, and modern features. The TUNLAND range offers various configurations, including single and double cab versions, as well as a diesel variant featuring light hybrid technology, designed to meet diverse professional and personal usage requirements. The TUNLAND range is priced starting at 195,000 MAD, including taxes, depending on the version and prevailing commercial conditions.
Nabil Benadada, the FOTON brand director, remarked that FOTON's growth in Morocco is centered on the goal of providing professionals with a comprehensive, accessible product range tailored to their needs. He stated, “The launch of TUNLAND, coupled with the strengthening of our commercial organization and after-sales support, marks a new phase in this ambition. With Auto-Hall Group as a strong partner, we are well-positioned to continue the brand's development and sustainably build our presence in the Moroccan market.”
For context, FOTON, established in 1996 in northern Beijing, is a manufacturer specializing in commercial vehicles, covering segments such as trucks, light commercial vehicles, and pickups.
As reported by lnt.ma.
