On a vibrant Saturday in Marrakech, entrepreneur Pierre De Greef starts his day in a truly extraordinary manner. With a clear vision of the potential that Morocco holds, he states, "Morocco is bursting with positive energy. The economy is booming, and there’s a palpable surge in art, design, and creativity." This Brussels native opened a colorful riad in the heart of the Medina in 2024, after falling in love with the location a year prior. After extensive renovations, the riad has transformed into an urban paradise, featuring a spacious rooftop terrace with sun loungers, a small pool, and a stylishly modern interior that reflects the essence of Marrakech.
Pierre is also the co-founder of We Share Agency, a marketing and communication firm that operates in both Brussels and Marrakech, with a strong focus on the hospitality sector. His passion for the industry is evident as he explains, "I have always been fascinated by hospitality, particularly in communication. Bringing to life a culinary story online, showcasing beautiful hotels, and creating extraordinary experiences are what truly make me happy."
A Morning of Adventure and Serenity
Starting his day at 4:30 AM, Pierre emphasizes his aversion to sleeping in, stating, "You’ll never find me in bed after ten. When I oversleep, I feel like I’m wasting my day. And in Marrakech, where temperatures rise quickly, getting up early is a blessing. Today, my alarm rings even earlier as a hot air balloon ride is on the agenda." By 5:30 AM, he is en route to the countryside, where the Maroc Montgolfière company, established three decades ago by Belgians, waits with their balloons ready to take flight. At 6:00 AM, soaring over the Agafay Desert and the Moroccan countryside, Pierre witnesses a breathtaking spectacle of snow-capped mountains with Marrakech in the foreground, as the sun rises behind the Atlas Mountains. "For me, it’s the perfect morning; by nine o’clock, I’ve already experienced something unforgettable," he reflects.
After the flight, breakfast in the desert is a delightful option, and Pierre chooses to dine at Les Jardins du Lotus, a beautifully decorated riad. Here, he enjoys a brunch featuring an unexpected fusion of Moroccan and Mexican cuisines, a charming combination that captures the essence of Marrakech—trendy yet refined.
At 11:30 AM, Pierre heads to Le Jardin Secret, which he considers the most beautiful spot in the city. Nestled in the heart of the Medina, this garden serves as a serene oasis, away from the bustling streets. The water that nourishes the garden flows from the Atlas Mountains through a centuries-old irrigation system, creating a tranquil environment filled only with the sounds of birdsong.
Afternoon Explorations and Culinary Experiences
As noon approaches, Pierre intentionally leaves the lively Medina behind and drives toward Sidi Ghanem, Marrakech’s industrial district. Here, he explores workshops and showrooms of local creators, showcasing handmade rugs, furniture, and decor. Many pieces are made to order and can be shipped to Belgium, allowing for a seamless connection between the two cultures. He takes special interest in Soufiane Zarib’s workshop, renowned for its handwoven Berber rugs, and the new showroom of Belgian designer Laurence Leenaert, where he admires her ceramic collection. For furniture and decor, he suggests Maison Sarayan, while Lalla is the go-to for clothing and accessories. This vibrant district is a treasure trove for design and art enthusiasts.
At 5:00 PM, after a refreshing dip in the pool and a quick shower, Pierre is recharged and ready for the evening. By 7:00 PM, he meets friends at the Petanque Social Club, a renovated former French club in the Guéliz neighborhood, also known as the “New Town” of Marrakech. With a beautiful garden featuring communal tables, lounge chairs, and petanque courts, it’s the perfect spot for a friendly game with his international group of friends.
As night falls and the clock strikes 9:00 PM, dinner is served at Farmers, one of Pierre’s favorite restaurants. The chef, Driss Alaoui, embraces a farm-to-table philosophy, sourcing vegetables and poultry from his own farm, ensuring a seasonal menu that never fails to impress. Whenever journalists or influencers ask for dining recommendations, Pierre confidently directs them to Farmers.
Finally, the day winds down at 11:00 PM at Napa Chapter One, a cocktail and wine bar favored by locals. With no tourist crowds to contend with, the ambiance is relaxed and jazzy, accompanied by a refreshing Spicy Margarita on the rocks—the perfect finishing touch to a delightful day in Marrakech.
As reported by lecho.be.
