Agadir's Souk El Had Sees Resurgence in Activity

This August, the Souk El Had in Agadir has experienced a remarkable increase in activity, marking a sharp contrast to the calm of July. With a significant influx of both local and foreign visitors, the capital of Souss confirms its appeal as a summer destination, reporting over a 20% rise in foot traffic compared to last year. This surge has been particularly noticeable among the merchants at the Souk El Had, who have welcomed an influx of customers since the beginning of the month.

In the early hours of the day, marketgoers flock to the stalls in search of traditional products and Moroccan handicrafts. Items such as Amlou, argan oil, and silver articles, along with various artisanal creations, are particularly sought after. Saïd Anghnane, president of the Al Salam Association for the Souk El Had, noted that "people arrive early not only to shop but also to enjoy the vibrant summer atmosphere." This bustling environment has translated into a notable increase in sales, as confirmed by the president.

Factors Driving Increased Visitor Numbers

The influx of Moroccans living abroad has significantly contributed to this resurgence, while summer vacations have allowed many Moroccan families to visit Agadir. The city is also attracting visitors from Marrakech, Fez, and other regions, particularly those seeking a cooler climate and a diverse range of tourist offerings. Redouane Ouri, a community activist, shared that there is a growing trend of visitors traveling to Agadir from cities like Marrakech and Fez, drawn by the pleasant climate and the various recreational activities available.

This increase in visitors has directly benefited the traders at Souk El Had, who are seeing improved revenues following weeks of slow sales. For these merchants, the challenge now lies in maintaining this momentum beyond the summer season. The summer activity provides crucial financial support, especially as the back-to-school period approaches, which often brings additional expenses. "We hope that this trend will continue," concluded a local activist, emphasizing the importance of the summer season for their businesses.

As reported by fr.le360.ma.