Agadir's Rising Popularity in Tourism
As of the end of July 2026, Agadir's classified hotels have reported an impressive total of 4,973,299 overnight stays by tourists, marking an 11% increase from the same period in 2025. This notable growth solidifies Agadir's position as a key player in Morocco's tourism sector, accounting for 19% of the total overnight stays registered nationally in classified hotels, placing it second only to Marrakech, which leads with 32% of the market share. The increase in tourist activity is particularly evident for the month of July, during which Agadir's hotels recorded 858,922 overnight stays, reflecting a rise of 7% compared to July 2025. Furthermore, the occupancy rate for these establishments reached a noteworthy 75% during this month.
Overall Growth in the Souss-Massa Region
In the larger context of the Souss-Massa region, the total number of overnight stays during the first seven months of this year reached 5.356 million, representing a 10% year-on-year increase and comprising 21% of the national total. The occupancy rate for hotels in this region stood at 69%, further emphasizing the growing appeal of Agadir and its surroundings as desirable tourist destinations. On a national scale, the number of tourist overnight stays reached 25.85 million by the end of July 2026, reflecting an 8% increase and an overall occupancy rate of 56% across the country's hotels. This upward trend illustrates the ongoing recovery and growth of Morocco's tourism industry, which has been steadily rebounding as travel restrictions ease and global tourism resumes its normal flow.
As reported by lesiteinfo.com.
