Alcott's New Store Marks a Milestone in Moroccan Expansion
In a significant move for the Moroccan retail landscape, Alcott has officially opened a new store in Marrakech, marking the Italian fashion brand's first venture beyond its established presence in Casablanca. The new location, situated in the vibrant Carré Eden shopping center, welcomed its inaugural customers on September 20, 2026. With this opening, Alcott now boasts a total of six stores across Morocco, as announced by the parent group, Chiccorner, which is facilitating the brand's development within the Kingdom.
This expansion comes a year after Alcott made its debut at the Morocco Mall, where it rapidly established a strong foothold in Casablanca, adding locations in Aeria Mall, California Mall, Marina Mall, and Maârif. The introduction of a store in Marrakech signifies a strategic step for the brand, diversifying its market beyond Casablanca and tapping into the city’s unique consumer base.
Chiccorner's decision to position Alcott in Carré Eden highlights its ambition to cater to a broader audience, appealing not only to local residents but also to Moroccan and international tourists visiting the area. Adil Mamoumi, the general director of Chiccorner, emphasized that this new store represents a continuation of their efforts in Casablanca and is a pivotal move toward achieving a more extensive national presence.
Alcott's Unique Offerings and Brand Philosophy
In-store, Alcott offers a diverse range of collections for both men and women, expertly blending everyday essentials with the latest fashion trends. The brand is committed to maintaining an accessible price point while frequently refreshing its inventory to keep up with consumer demands. The new Marrakech outlet adheres to Alcott’s recognizable layout and design ethos, which is intended to enhance the customer experience and facilitate the exploration of its collections.
Founded in Naples in 1990, Alcott adds a new chapter to its story with this Marrakech location, joining a portfolio of international brands managed by Chiccorner, which also includes Aeronautica Militare, U.S. Polo Assn., PRINCIPE, and Wycon Cosmetics in the clothing and beauty sectors. With the opening of its first store in Marrakech, Chiccorner is poised to initiate a new phase of geographical expansion, broadening Alcott's customer base and further solidifying its market presence in Morocco.
As reported by laverite.ma.
