Alcott Opens Its First Boutique in Marrakech
In a significant move that highlights its expansion strategy in Morocco, the Italian fashion brand Alcott has officially opened its first boutique in Marrakech as of September 20, 2026. The new store is located at Carré Eden, which marks a noteworthy milestone as it is the first Alcott outlet outside of Casablanca. With this addition, the total number of Alcott stores in Morocco has now reached six, following the successful establishments in several prominent locations in Casablanca, including Morocco Mall, Aeria Mall, Californie Mall, Marina Mall, and Maârif. The expansion has been facilitated by the Chiccorner group, which has been instrumental in promoting the brand's growth within the Moroccan market.
Fashion for All: A Blend of Style and Accessibility
The newly opened boutique aims to cater to a diverse clientele, encompassing local residents as well as national and international visitors. Alcott’s collections feature a wide range of contemporary fashion, offering both men’s and women’s apparel that combines trendy pieces with everyday essentials—all at accessible price points. This strategic move not only enhances Alcott's presence in Morocco but also aligns with Chiccorner's broader vision of gradually expanding the brand's network across the country, thereby reinforcing Alcott's foothold in the burgeoning Moroccan retail market.
As reported by aujourdhui.ma.
