A new independent investment bank has made its debut in Morocco’s financial advisory sector, highlighting the increasing demand for specialized dealmaking services. Almar Capital, established by Amine Alami, officially commenced its operations in Casablanca on April 6. This firm is strategically positioned as an advisory entity that focuses on mergers and acquisitions, capital raising, restructuring, and strategic consulting, catering to large corporations and government entities. Unlike traditional banks, Almar Capital operates independently and is not tied to any major banking group, allowing for a more tailored approach to financial advisory.
The launch of Almar Capital is timely, coinciding with a period of robust investment activity in Morocco, which is bolstered by strong economic fundamentals and a growing emphasis on private capital. In a statement, the firm remarked, “Morocco is becoming a natural hub connecting international capital, entrepreneurs, and long-term projects.” This statement reflects the firm’s intention to facilitate connections and transactions that are increasingly complex in nature.
In the current financial landscape, Almar Capital aims to empower executives, shareholders, and institutional investors as they navigate intricate transactions and strategic decisions. The founder, Amine Alami, indicated that the firm’s emergence is a response to a notable shift in the market, where transactions are becoming more sophisticated and the standards for execution are rising significantly.
Almar Capital is built on the extensive experience of Amine Alami in financial advisory, which includes his role as the head of the Moroccan independent investment bank Red Med Capital from 2016 to 2025. Throughout his career, he has successfully advised on transactions involving both Moroccan and international entities. Supporting him is Inasse Aljami, a specialist in deal execution, who enhances the firm's capability to handle complex advisory mandates. It is important to note that Almar Capital does not function as a deposit bank or lender, thereby focusing exclusively on large-scale advisory services.
The firm enters a competitive environment, characterized by several established players such as CDG Capital, a subsidiary of the state-backed Caisse de dépôt et de gestion, and Attijari Finances Corp, the investment banking division of Attijariwafa Bank, which has been in operation for over 25 years. Other significant competitors include Upline Group and BMCE Capital, which is part of the Bank of Africa. Additionally, there are newer entrants like Fineopolis Capital, which launched in January 2026 as Morocco’s first investment bank dedicated to ethical and participatory finance.
According to insights from Morocco’s Competition Council, cited by Challenge.ma, independent investment banks have progressively expanded their footprint since the 2010s and now represent approximately 15% to 20% of total transactions in the market. As of 2024, the independent investment banking market was valued at around 25 billion dirhams (approximately $2.6 billion), set against a broader banking sector still dominated by major institutions such as Attijariwafa Bank and BMCE Capital.
The introduction of Almar Capital not only symbolizes the growing complexity of financial transactions but also underscores the increasing diversification of advisory firms within Morocco’s dynamic financial ecosystem.
As reported by ecofinagency.com.
