Amalia Beauty, the Moroccan beauty brand celebrated for its commitment to authentic craftsmanship, has officially launched its traditional kohl eyeliner on a global scale. This unique eyeliner is crafted from a blend of antimony, date palm, and olive kernels, adhering to a centuries-old formula that has stood the test of time. In stark contrast to the synthetic alternatives commonly found on drugstore shelves, Amalia Beauty's kohl represents a genuine manifestation of a 3,000-year-old North African beauty ritual, offering protective and versatile properties that modern cosmetics often lack.
Based in Marrakech, Amalia Beauty is dedicated to reviving and sharing the rich heritage of Moroccan beauty with the world. The introduction of its traditional kohl eyeliner marks a significant step in challenging the standards of modern beauty products, making the average eyeliner seem uninspired by comparison. True kohl, as offered by Amalia Beauty, is not merely a cosmetic; it is an embodiment of cultural significance and authentic craftsmanship, a fact that many consumers may not fully appreciate as they reach for synthetic pencil imitations.
Hassan Filali, the founder of Amalia Beauty, articulates the brand’s ethos by stating, "Western beauty discovered kohl and recreated it in plastic. We went back to Morocco and brought the real thing. There is no comparison." This statement encapsulates the brand's dedication to authenticity and quality, ensuring that each product reflects the true essence of Moroccan beauty traditions.
Currently, Amalia Beauty's kohl eyeliner is available in two striking shades: black and blue. For those eager to explore the full range of Moroccan beauty products, including argan oil and hammam essentials, visit amaliabeauty.com.
As reported by streetinsider.com.
