Azura's Expansive Agricultural Operations in Morocco

On September 2, 2026, a Dutch media outlet, _GroentenNieuws.nl_, published an in-depth report exploring the agricultural operations of Azura in the Agadir region of Morocco. This comprehensive piece highlights the impressive scale of Azura's agricultural endeavors, which include 24 farms and a staggering 600 hectares of cultivated land, with 500 hectares dedicated solely to tomato production. The article delves into the intricate organization of this Franco-Moroccan group, detailing the seamless integration of farming, packaging, and marketing processes. The tomatoes produced in this region are subsequently transported to Azura's commercial and logistical hub located in Perpignan, in the south of France. From there, these high-quality products are distributed across several European countries, including France, Italy, Spain, Portugal, and Switzerland.

In the report, Pierre Boniol, the General Director of Azura, shared insights into the company's market dynamics, revealing that while France remains the group's primary market, its share of sales has seen a decline compared to previous years. This shift reflects the evolving landscape of the agricultural market in Europe.

Azura's Growth and Production Capacity in Morocco

However, the figures presented in the report do not encompass the entirety of Azura's current activities in Morocco. The company has expanded significantly and now operates 55 farms across more than 1,200 hectares of cultivated land, particularly in the Agadir and Dakhla regions. In terms of its cherry tomato production alone, Azura boasts 53 production farms and over 1,200 hectares of greenhouses, yielding approximately 188,000 tons of cherry tomatoes annually for the European market.

Founded in 1988, with its first production unit established in Agadir, Azura has grown to employ around 21,000 individuals across two continents, generating an impressive revenue of €560 million. The company has established a robust supply chain that covers every aspect from production in Morocco to packaging in Agadir, and distribution from its Perpignan hub. This comprehensive control over the supply chain not only enhances efficiency but also ensures the quality of its products, solidifying Azura's reputation in the competitive agricultural sector.

As reported by bladi.net.