Celebrating Moroccan Heritage Through Music and Culture
Bank of Africa has officially launched its Summer Campaign 2026 aimed at Moroccans living abroad, hosting a captivating evening in Agadir that celebrated music and national heritage. This initiative is part of the program entitled "Everywhere, Morocco is Within Us," which is being rolled out across the Kingdom and in several countries where Moroccans reside. The banking group is combining cultural activities with enhanced reception services to support its clients during their summer stays.
The evening was highlighted by a performance from Zina Daoudia, whose chaâbi repertoire attracted a large audience in a family-friendly atmosphere. Mounir Jazouli, the central director responsible for communication and institutional relations at Bank of Africa, emphasized that these gatherings are intended to create moments of exchange that go beyond banking services. They provide Moroccans worldwide with an opportunity to reconnect with expressions of national heritage through music, craftsmanship, gastronomy, and traditional practices.
Upcoming Events and Positive Feedback from Participants
Jazouli also indicated that this programming will continue over the coming weeks with new events scheduled in Tangier and Nador. These will be complemented by open days, regional forums dedicated to investment, and welcoming initiatives at the main transit points for Moroccans living abroad. Feedback from participants has been overwhelmingly positive. Abdelaziz Houays, who returned to Morocco after several years in France, praised the support he received from the bank in his investment projects. Similarly, Hafida Bakrim, a Bank of Africa client in France, highlighted the quality of service provided by the bank's teams and the close relationship maintained with Moroccans abroad. Abdelmoula Boutabaa, an entrepreneur in the real estate sector, reminded attendees that clients can complete most of their financing requests from their countries of residence before finalizing the procedures in Morocco.
As reported by lenouvelliste.ma.
