Innovative Approach to Travel Training
Best-Reisen is revolutionizing traditional information travel with the introduction of 'Go Best', a unique initiative that synergizes destination knowledge with social media training. The program is set to kick off on April 11, when nine travel agents will embark on a journey to Morocco, courtesy of G Adventures. Accompanying them will be Dana Bauche, the Social Media Expert from Best-Reisen, alongside Carolin Weiler from G Adventures and Youssef Anas from the Moroccan Tourism Board.
The primary goal of this initiative is to familiarize travel sellers not just with the destination itself but also to equip them with the necessary skills to engage with their customers in the digital realm. Throughout the journey, participants will not only explore hotels, itineraries, and local experiences, but they will also focus on how to effectively present these insights digitally. Bauche aims to guide participants in creating compelling content for platforms such as Reels, Stories, and Posts, enhancing their social media presence.
“On these trips, participants will learn how to translate images, language, sounds, and emotions into engaging Reels, Stories, and Posts,” explains Dana Bauche. The information trip is designed to function as a comprehensive practical workshop. According to the company, this initiative will enable travel agents to further their professional development while positioning themselves as destination experts across their social media channels.
The concept for 'Go Best' emerged following a group trip to Peru last year, as noted by Best-Reisen. Jochen Köhler, the Head of Sales, remarked, “From that experience, we have developed the Go Best concept, where Dana shares her social media expertise directly with the Best community.” Looking ahead, Best-Reisen has planned a total of three such trips for 2026: following the inaugural journey to Morocco, there will be a trip to Iceland with Troll Tours in October, as well as a river cruise on the Mekong with Lernidee Erlebnisreisen.
As reported by touristik-aktuell.de.
