According to customer testimonies, several cafés located on Ailal El Fassi Street and in various neighborhoods have imposed a requirement for patrons to purchase a meal along with a drink in exchange for reserving a table. This stipulation has drawn criticism, as the price of beverages alone often exceeds the daily budget of average families. Consumers have labeled this precondition as a "commercial coercion" that undermines the principle of freedom of choice and the right of citizens to access public spaces.
The match of the Atlas Lions in the World Cup is not merely a sporting event; it represents a national moment of unity that brings together all segments of society. However, a contradiction arises in this context: while the government, local authorities, and various institutions strive to make the experience accessible to everyone through large screens and public squares, some café owners are capitalizing on national passion as a quick profit-making opportunity.
The national spirit, exemplified by Moroccans during Qatar 2022, calls for all stakeholders, including café owners, to demonstrate solidarity and alleviate the burden on citizens rather than prioritize profit over collective sentiment.
Law 31.08, which pertains to consumer protection, prohibits imposing unwanted purchases on customers as a condition for receiving a service. The requirement of "food + drink" when a customer may only wish to order a single drink could be classified as misleading commercial practices that restrict free choice.
In light of this situation, citizens and activists are urging the authorities in Marrakech, through local councils and mixed committees, to intervene promptly to monitor cafés and ensure compliance with announced pricing and the freedom of customer choice. They also call for strict penalties against anyone who seeks to exploit a national event outside of existing legal frameworks, including fines for violators.
Marrakech, recognized as the capital of tourism and hospitality, builds its image on such simple details. Cafés must choose to be partners in national joy, rather than contributors to citizens' frustration.
As reported by aabbir.com.
