Historic Viewership for Canada's World Cup Match
In a remarkable display of national interest, Canada's recent World Cup match against Morocco, which ended in a disappointing 3-0 loss for the Canadian team, has set a new record for television viewership. According to Bell Media, the game attracted an astounding average of 5.4 million viewers across various platforms including TSN, RDS, CTV, Noovo, and Crave. This figure marks the highest audience ever recorded for a Canadian FIFA World Cup match that was not a final, highlighting the growing passion for soccer in the country.
Furthermore, the match engaged a staggering 11.7 million Canadians at some point during the broadcast, peaking at 7.3 million viewers as the game neared its conclusion, reflecting the heightened anticipation as Canada sought a late goal. Bell Media also reported that since the World Cup commenced on June 11, approximately 28.2 million Canadians have tuned in to witness some segment of their extensive coverage, demonstrating the significant impact of the tournament on Canadian viewers.
Implications for Future Matches
These impressive statistics not only underscore the popularity of the sport but also signify a promising future for soccer in Canada. The previous round of 32 matches averaged only 1.9 million viewers across Bell Media's platforms, showcasing just how pivotal this match was for Canadian soccer fans. The data, derived from preliminary results from Numeris, Canada’s audience measurement organization, emphasizes the potential for soccer to capture the hearts of even more viewers in the years to come.
As reported by theglobeandmail.com.
