Casablanca's Fall-Winter 2026 Campaign Launched in Egypt
On August 17, 2026, the renowned Paris-based Moroccan fashion brand, Casablanca, announced the launch of its Fall-Winter 2026 collection, set to debut on August 18. The collection showcases Egypt's rich landscapes and architectural marvels as a stunning backdrop, reflecting the brand's ethos of travel, luxury, sport, and heritage. Founded by the visionary French-Moroccan designer Charaf Tajer, Casablanca has always sought to merge diverse cultural influences, making Egypt an ideal location for their latest campaign.
The brand's creative team immersed themselves in the vibrant energy of Cairo, guided by local creative talents who shared their insights and perspectives on the city. This collaborative approach allowed the team to capture the essence of Cairo, moving beyond a mere tourist experience to a deeper connection with the local culture. The campaign featured a diverse cast and crew, including notable personalities such as Kafrway, Maya Chantout, Ahmed Rashwan, and many others, coming together to create a visually captivating representation of the collection.
Leading the production was Charaf Tajer, supported by a talented team that included photographer Per Appelgren, art director Steve Grimes, stylist Helena Tejedor, and makeup artist David Gillers, among others. This unique collaboration not only highlights Casablanca's commitment to inclusivity and diversity but also illustrates the power of fashion to bridge cultural divides and foster creativity.
As anticipation builds for the collection's release, the campaign stands as a testament to the synergy between fashion and place, celebrating the beauty of Egypt through a contemporary lens. With its intricate designs and cultural narratives, Casablanca's Fall-Winter 2026 collection promises to resonate with fashion enthusiasts and admirers worldwide.
As reported by cairoscene.com.
