In 2025, Cash Plus, a leading financial technology institution in Morocco, achieved a significant milestone by surpassing a total processed volume of 130 billion dirhams, equivalent to approximately 13 billion dollars, marking a 13% increase compared to the previous year. This remarkable growth can be attributed to the expansion of its customer base and heightened user engagement, with the average revenue per user rising by 15% to reach 115 dirhams, roughly 11.5 dollars. The institution's ability to capture a larger market share reflects its strategic initiatives aimed at enhancing customer service and experience.
The year was also pivotal due to a strategic partnership with PayPal, which bolstered Cash Plus's capabilities in providing cross-border services. Furthermore, the company's successful listing on the Casablanca Stock Exchange in December for 750 million dirhams, or 75 million dollars, marked a significant turning point. This move not only consolidated the financial resources of the group but also set the stage for accelerated growth and innovation within the organization.
From a financial perspective, Cash Plus reported a net banking income of 863 million dirhams, approximately 86.3 million dollars, reflecting a 14% increase. This growth was primarily driven by a 15% rise in commissions, particularly in the dynamic segments of money transfers and payment accounts, which soared by 32%. Supporting this expansion is a robust network of 5,200 branches across Morocco, facilitating access to services for a broader customer demographic.
Despite making substantial investments, Cash Plus has demonstrated improved profitability through effective cost control measures. Operating income increased by 19%, with the net income attributable to the group reaching 242 million dirhams, or 24.2 million dollars, which is a 23% increase from the previous year. This financial health positions Cash Plus favorably as it looks toward future initiatives.
Looking ahead to 2026, Cash Plus aims to continue its expansion efforts by increasing its network, accelerating digital transformation, and seizing new growth opportunities that will enhance financial inclusion across Morocco. The company's commitment to innovation and customer-centric services suggests a promising future in the competitive fintech sector.
As reported by financialafrik.com.
