Casablanca's Advertising Contract Canceled Amidst Controversy
In a surprising turn of events, just days after the evaluation of submitted bids, the Local Development Company (SDL) Casa Transports has announced the cancellation of the advertising management contract for its tramway and Busway network in Casablanca. This significant decision has attracted attention, particularly due to the involvement of one of the contenders in the bidding process, which is owned by Mohammed Mounir El Majidi, the private secretary to the King of Morocco. The cancellation raises questions about the internal decision-making processes and transparency within local governance, especially in a competitive landscape where public contracts are highly coveted.
The move not only disrupts the advertising plans for the tramway and Busway but also highlights the complexities of public-private partnerships in Morocco. Stakeholders are likely to scrutinize this cancellation, considering the implications it may have on future contracts and the overall trust in the bidding process aimed at enhancing the city’s public transport advertising capabilities.
As reported by ledesk.ma.
