Jongno 3-ga: The Coolest Neighborhood in the World
The renowned magazine Time Out has recently published its 2026 ranking of the coolest neighborhoods worldwide, and the top honor goes to Jongno 3-ga, located in the heart of Seoul, South Korea. This vibrant area has captivated the editors with its charming alleys and affordable shops, marking a significant rise from its previous third position in 2021. Autumn is particularly recommended for a visit, as the stunning ginkgo trees display their golden leaves, adding to the neighborhood's allure.
However, Jongno 3-ga has undergone noticeable changes since the pandemic, according to a local journalist who has lived there for two decades. In an op-ed for The Guardian, he shared insights about how rising rents, the disappearance of traditional businesses, and demographic shifts have transformed the area. Following the announcement of its top ranking, the neighborhood experienced an influx of visitors eager to explore its offerings, leading to packed restaurants and long lines in adjacent streets, as reported by Courrier International.
Rabat and Athens: Runners-Up in the Cool Ranking
Following Jongno 3-ga, Rabat's L’Océan neighborhood takes second place, renowned for its picturesque seaside promenade lined with palm trees. This area is experiencing a wave of new developments, including large hotels and cultural centers, aimed at attracting tourists while still maintaining its local charm. Rounding out the top three is Neos Kosmos in Athens, marking the first European neighborhood to make it to the podium in this prestigious ranking. Both neighborhoods showcase the rich cultural tapestries and unique experiences that await travelers seeking out the trendiest spots across the globe.
As reported by ouest-france.fr.
