EasyJet's recent introduction of a new flight route is a direct result of the airline's strategic expansion efforts in North Africa. In April 2026, the airline established a new operational base at Marrakech Menara Airport, where several aircraft are now stationed. This local presence enables EasyJet to optimize its flight schedules and significantly increase capacity on routes to Europe. Over recent years, Marrakech has emerged as one of the most important growth markets for European low-cost carriers, bolstered by bilateral air traffic agreements between the EU, Switzerland, and Morocco.
In addition to its core flight operations, EasyJet is also enhancing its offerings through its subsidiary, EasyJet Holidays. This service includes packaged holiday deals that bundle flights with hotel accommodations, transfer services, and checked baggage allowances. Industry analyses indicate that the packaged travel segment is becoming increasingly significant for low-cost airlines as a means to enhance per-passenger margins and strengthen customer loyalty. Marrakech serves as a strategic anchor point for capitalizing on the rising demand for cultural city breaks during the winter months.
The addition of this new connection further solidifies Zurich Airport's role as a major hub for direct flights to the Maghreb region. Besides EasyJet, other airlines such as Edelweiss Air and Royal Air Maroc also operate flights to Marrakech, intensifying price competition on this route. For Zurich, EasyJet's expansion represents an additional diversification of its flight schedule within the point-to-point segment, which, alongside Swiss's traditional hub traffic, constitutes a vital component of passenger traffic.
As reported by aviation.direct.
