Collaborative Efforts to Boost Tourism in Eastern Morocco
The Moroccan tourism sector is embarking on a comprehensive strategy that seeks to unite public and private operators to enhance the appeal of the country's eastern region, which is often regarded as underexplored despite its significant potential. During a recent meeting held in Oujda, key priorities were established, focusing on various critical areas such as air connectivity, territorial marketing, and the promotion of tourism in this region, which is home to the renowned Saïdia resort.
The National Office of Tourism in Morocco (ONMT) is dedicated to bolstering air connections, particularly targeting the French, Iberian, and Benelux markets, while also aiming to improve access to Germany and Eastern Europe. Concurrently, there are ongoing efforts to solidify domestic flights to Oujda and Nador. This strategic approach has already led to a notable increase in seat capacity at both airports over recent years, indicating a growing interest in the region.
Furthermore, the Moroccan tourism office is implementing a robust communication and promotional strategy. Starting in 2027, the eastern region will be featured in international campaigns that highlight its natural and cultural resources. A continuous digital presence is being developed to attract a qualified international audience, ensuring that the region's unique offerings are effectively showcased on a global platform.
The marketing campaign is grounded in a deeper understanding of visitor expectations, informed by specific studies, and aims to strengthen partnerships with travel operators and booking platforms. The ultimate goal is to enhance the length of stays and the economic impact generated by each visitor. Moreover, territorial development is identified as a key structural element, involving the relocation of large-scale events and support for the local cultural calendar to ensure consistent tourism activity throughout the year.
As reported by expreso.info.
