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Exploring Identity and Connection: Hiba Baddou's Artistic Journey in Morocco

PUBLISHED April 13, 2026
Exploring Identity and Connection: Hiba Baddou's Artistic Journey in Morocco

Artistic Reflections on Daily Life

In her captivating works, Moroccan artist Hiba Baddou explores the presence of satellite dishes in everyday life through her unique lens. Although these dishes are primarily designed to capture signals, in her series titled "Parabole," they transform into visual symbols of dreams and global connection, perched atop individuals' heads like crowns. This striking imagery reflects possibilities that extend beyond the confines of reality, intertwining art and life in a profound way. Baddou’s series cleverly blends the ordinary with artistic expression, revealing how neglected objects can serve as mirrors for identity and memory, and how external imagery shapes the collective imagination.

A Journey into Collective Memory

Hiba Baddou grew up in an artistic environment, inheriting from her architect father a set of artistic and intellectual skills that encouraged her to perceive reality as a non-fixed truth. To her, everyday objects are not merely static elements; rather, they are materials ripe for reinterpretation and deeper meaning. Consequently, her art aims to unveil the latent meanings embedded within details that may initially seem mundane. For Baddou, art transcends mere aesthetics; it is about constructing narratives that can be shared with audiences while retaining their depth and complexity.

In a recent interview with CNN Arabic, Baddou discussed her notable works "Parabole" and "Parabomobile," highlighting that satellite dishes, once a common element in the Moroccan urban landscape, had long been a part of the daily backdrop that often goes unnoticed. She chose to view these dishes from a different perspective, recognizing them as symbols rich with meanings related to communication, nostalgia, and the desire to connect with the wider world. The series delves into Moroccan identity and imagination, exploring how individuals perceive and interact with the world around them. Baddou emphasized that satellite dishes played a crucial role in shaping the collective imagination of Morocco during the 1980s and 1990s, offering a window to the outside world while simultaneously creating a sense of duality between local realities and external images.

The "Parabomobile" project emerged from a collaboration with her father and several mechanics, beginning with a dilapidated Peugeot 103 motorcycle, an iconic and modest representation of transportation in Morocco during the 1990s. After incorporating it into a cart, the motorcycle transformed into a dynamic living sculpture. The rider traverses a desert road near Marrakech, carrying 21 satellite dishes, each pointing in a different direction. However, the overwhelming nature of this burden prevents the rider from choosing a path, leaving him stranded without direction.

Through this artistic endeavor, Baddou has developed a concept she calls the "Republic of Hertz," a fictional land without physical boundaries based on the ideas of waves, frequencies, and unseen connections. This concept represents an attempt to rethink the notion of belonging beyond traditional geographical limits. She passionately expresses her desire to portray Morocco in her works not just as a geographical location, but as a state of feeling and collective memory. Her artistic focus extends beyond the projects of "Parabole" and "Parabomobile," encompassing other experiments that delve into memory, space, and the human experience, all while emphasizing the ongoing quest for a "different place." This pursuit is no longer merely a geographical escape, as the perception of the outside world has shifted from an idealized dream to a reality filled with challenges, prompting many to reconsider their choices of staying and building their futures within their homeland.

As reported by arabic.cnn.com.

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