Impact of France's New Telemarketing Law on Moroccan Employment
In an effort to alleviate the frustrations of French citizens inundated by incessant telemarketing calls, a new law was enacted on June 30, 2025, scheduled to take effect on August 11. This legislation introduces a significant shift in telemarketing practices by mandating that all prospecting calls must have explicit consent from the customer, effectively prohibiting unsolicited calls. However, this measure raises serious concerns in Morocco, where it is projected to have profound social implications.
According to Younes Sekkouri, Morocco's Minister of Economic Inclusion, Small Business, Employment and Skills, the new law puts an estimated 40,000 to 50,000 jobs at risk within Moroccan call centers. This staggering statistic underscores the heavy reliance of these centers on the French market, which accounts for over 80% of their revenue. These
As reported by lemonde.fr.
