Harnessing AI for Procurement Excellence in Marrakech
The second edition of the **Procurement Excellence Forum** recently concluded in **Marrakech**, affirming its position as a key event for decision-makers, procurement directors, and industry players in Morocco. This year's theme, **"Innovate – Collaborate – Perform in Tomorrow's Procurement,"** highlighted significant transformations within the procurement function, now driven by **digitalization**, **agility**, and **artificial intelligence**.
As a strategic partner for this edition, **SEMS** played a pivotal role in discussions, showcasing new technological levers capable of sustainably transforming procurement processes and the supply chain. The company presented its dedicated solutions for **Source-to-Pay**, while also sponsoring the **Moroccan Procurement Excellence Awards 2026**.
A highlight of the forum was a keynote delivered by **Abdelilah El Attari**, CEO of SEMS, who focused on **Agentic AI in Procurement**. He emphasized that agentic AI and disruptive technologies are no longer mere options but have become essential drivers of performance, efficiency, and value creation for organizations.
According to **Younes Ouahman**, president of the **National Procurement Council of Morocco**, the procurement function is now recognized as a strategic lever for **competitiveness**, **sovereignty**, and **resilience**, positioning procurement directors at the heart of the relationship between their companies and the broader ecosystem.
The awards ceremony recognized several organizations for their innovative projects. **Poste Maroc** was honored in the **Strategic Procurement Excellence** category, while **Laprophan – Flowlink** received the **Innovation & Supplier Collaboration Award**, along with a **Special Jury Award**. **Royal Air Maroc** was commended for its commitment to responsible procurement through the electrification of its vehicle fleet, and **Holcim** was recognized for its digital supplier portal. Additionally, the **Local & African Ecosystem Development Award** was jointly awarded to **Managem** and **Royal Air Maroc**.
This edition of the forum underscores the growing significance of a more strategic, technologically advanced, and economically connected procurement function in Morocco. With partners like **SEMS**, the ecosystem continues to evolve around concrete solutions aimed at enhancing the industrial and economic performance of the Kingdom.
As reported by infomediaire.net.
