Hilton is poised to significantly enhance its footprint in Morocco, with an ambitious plan to open 15 new hotels throughout various locations across the country. This strategic expansion includes the introduction of the Tapestry Collection by Hilton, as well as the ongoing growth of Hilton's well-established multi-brand offerings, which encompass Curio Collection by Hilton, DoubleTree by Hilton, and Hilton Garden Inn. A notable highlight in this expansion is the recent inauguration of Waldorf Astoria Rabat Salé, marking the luxury brand's inaugural presence in Morocco.
During a recent visit to Morocco, Chris Nassetta, Hilton's president and CEO, articulated the company's vision for the region, stating, “Morocco is a strategically important market for Hilton, where we plan to more than double our portfolio to 25 hotels in the coming years. With a rich tradition of hospitality and a rapidly growing tourism sector, the country continues to attract increasing numbers of visitors, and we see clear opportunities to expand across both established cities and emerging destinations. Working closely with our partners across the public and private sectors, our latest signings—alongside the opening of Waldorf Astoria Rabat Salé—underscore this momentum and our ambition to bring Hilton’s exceptional hospitality to more guests across the country.”
Waldorf Astoria: A New Landmark in Rabat
The recent opening of Waldorf Astoria Rabat Salé represents a significant achievement for Hilton. Nestled within the iconic Mohammed VI Tower, which is the tallest building in Morocco, this luxury hotel boasts 55 elegantly designed guestrooms and suites. Situated at the intersection of the twin cities of Rabat and Salé, the hotel offers breathtaking views stretching from the Bouregreg River to the Atlantic Ocean. Guests are invited to indulge in a variety of dining options, including Aldabaran, the signature restaurant curated by the renowned chef Alain Ducasse. Furthermore, the hotel features a tranquil spa, an impressive private art collection, and expansive event spaces totaling 1,300 square meters—ideal for hosting memorable occasions.
Exciting New Developments in Morocco's Hospitality Sector
In addition to the Waldorf Astoria, Hilton is set to introduce the Tapestry Collection by Hilton to Morocco, with plans for the Tapestry Collection by Hilton Casablanca to open in 2028. This property will feature 90 rooms and suites, along with modern amenities such as a rooftop bar and restaurant, and a state-of-the-art fitness center. Located in the vibrant Gauthier district, the hotel will be in close proximity to significant landmarks, including the Sacred Heart Cathedral and Arab League Park. Another exciting project under the Tapestry Collection is set to bring 100 guestrooms to Chefchaouen, one of Morocco's most picturesque destinations, offering stunning views of the surrounding valleys and landscapes.
Moreover, Hilton's presence in Marrakech is expanding with the signing of a new Curio Collection by Hilton property, Eden Palm Marrakech, scheduled to open in 2029. This hotel will feature 62 guestrooms and suites and a range of wellness facilities, making it a perfect retreat for leisure travelers. In addition to these developments, Hilton is also making strides in emerging coastal destinations like Nador and Tetouan, with DoubleTree by Hilton Nador Marina and Hilton Garden Inn Tetouan City Center expected to open in the coming years. These new properties will cater to modern travelers with contemporary amenities, ensuring easy access to cultural and recreational landmarks.
These latest endeavors not only reflect Hilton's commitment to enhancing its offerings in Morocco but also underscore the growing demand for diverse accommodations that align with the country's expanding tourism landscape. With 12 hotels currently operational and an additional 15 on the way, Hilton's trajectory in Morocco indicates a promising future for both the brand and the hospitality sector at large.
As reported by luxurytraveladvisor.com.
