Hilton is embarking on an ambitious journey to significantly expand its footprint in Morocco, with plans to more than double its portfolio by introducing 15 new hotels across various destinations in the kingdom. This strategic initiative includes the debut of the Tapestry Collection by Hilton in Morocco, while concurrently enhancing Hilton's multi-brand presence with established offerings such as Curio Collection by Hilton, DoubleTree by Hilton, and Hilton Garden Inn. A notable highlight of this expansion is the recent opening of the Waldorf Astoria Rabat Salé, marking the prestigious brand's inaugural hotel in the country.
Chris Nassetta, the president and CEO of Hilton, expressed his enthusiasm following a recent visit to Morocco, stating, "Morocco is a strategically important market for Hilton, where we plan to more than double our portfolio to 25 hotels in the coming years. The country's rich tradition of hospitality and its burgeoning tourism sector make it a prime location for investment. We are excited about the opportunities to expand in both established cities and emerging destinations. Our latest signings, along with the opening of Waldorf Astoria Rabat Salé, highlight our ongoing commitment to bringing exceptional Hilton hospitality to more guests across Morocco."
Luxurious New Openings and Future Developments
The Waldorf Astoria Rabat Salé has set a new standard for luxury in Morocco, situated within the iconic Mohammed VI Tower, which is the tallest building in the country. This exquisite hotel features 55 elegantly designed guestrooms and suites that embody a celestial theme throughout the property. Guests are invited to indulge in a variety of dining experiences, including the signature restaurant Aldabaran, helmed by the renowned chef Alain Ducasse. Furthermore, the hotel boasts a tranquil spa and an impressive collection of private art, alongside versatile event spaces that span 1,300 square meters, perfect for hosting unforgettable gatherings.
Looking ahead, Hilton is set to introduce the Tapestry Collection by Hilton to Moroccan soil, with the Casablanca location anticipated to open in 2028. This hotel will feature 90 stylish guestrooms and suites, complemented by a rooftop bar, restaurant, and fitness center, strategically located in the vibrant Gauthier district—close to significant landmarks such as the Sacred Heart Cathedral. Additionally, Tapestry Collection by Hilton Chefchaouen is on the horizon, promising to offer 100 guestrooms that reflect the unique character and culture of the famous Blue City, complete with stunning valley views and several luxurious amenities.
Expanding Horizons: New Ventures in Marrakech and Beyond
In Marrakech, Hilton continues to solidify its presence with the recent signing of Eden Palm Marrakech, part of the Curio Collection by Hilton, which is expected to open in 2029. This property will feature 62 rooms and suites, as well as a multifunctional space designed for both leisure and intimate events. Nestled within the upscale Eden Palm Estate in La Palmeraie, the hotel promises a lifestyle and wellness experience, complete with a restaurant, rooftop terrace, fitness center, and a spa equipped with multiple treatment rooms.
Furthermore, Hilton is broadening its reach into emerging Moroccan destinations with new projects in Nador and Tetouan. The DoubleTree by Hilton Nador Marina is set to open in 2028, offering 120 contemporary rooms alongside modern amenities such as a lobby café, all-day dining options, and extensive meeting facilities. Meanwhile, Hilton Garden Inn Tetouan City Center will feature 97 rooms and suites in a prime location, catering to both business and leisure travelers, with easy access to cultural landmarks. These developments will further enhance Hilton's growing portfolio in Morocco, which currently includes 12 operational hotels and an additional 15 in the pipeline across ten diverse brands.
As reported by luxurytraveladvisor.com.
