Casablanca and Ladurée: A Match Made in Culinary Heaven
Launching on Wednesday and available until September 1, an exciting collaboration between the renowned fashion brand Casablanca and the iconic French patisserie Ladurée is set to tantalize taste buds and elevate wardrobes alike. This collaboration not only features a delectable range of pomelo-mint macarons and assorted sweets but also introduces a stylish capsule collection of ready-to-wear clothing and accessories, designed to embody the essence of summer. Charaf Tajer, the visionary founder and creative director of Casablanca, expressed his deep admiration for Ladurée, stating, "As someone who grew up in Paris, Ladurée has always felt like a true institution to me — an iconic establishment tied to so many memories of celebration, from gifting cakes as a ritual to breakfasts with loved ones." He emphasized the natural synergy between the two brands, highlighting their shared commitment to detail, vibrant palettes, and a mutual appreciation for beauty and joy.
Fashion Meets Flavor: The Collection Details
In celebration of this collaboration, Tajer has adorned his signature silk shirts with a stunning painted pastel landscape, featuring a grand chateau with the word “Ladurée” elegantly displayed above its entrance, set amidst a lush French garden complete with palm trees, tennis courts, and hedges shaped like the Casablanca logo. The collection also includes a variety of accessories, such as caps, T-shirts, and tote bags, all embellished with the names of both brands alongside charming laurels and pomelos—an essential ingredient in the sweet creations envisioned by Ladurée's executive pastry chef, Julien Alvarez. Chef Alvarez noted that following a trip to Japan, Tajer shared his inspiration for the unique combination of pomelo and mint, resulting in a harmonious blend of freshness, bitterness, and sweetness that is perfect for the summer season. This delightful flavor profile is encapsulated in the macarons, baklava tartlets, ice cream, and a special chocolate-covered shortbread, all part of the Casablanca sweets lineup.
The collaboration's launch will be complemented by a vibrant campaign debuting on Friday, featuring Charaf Tajer, renowned cake artist Sophia Stoltz, model Farida Khelfa, and models Asako Sato and Noah Hanes. For those keen to indulge, the pastries will start at an affordable price of 2.90 euros for a single macaron showcasing the Casablanca logo, while a limited-edition gift box containing a dozen will be available for 39 euros at Ladurée locations globally. The ready-to-wear pieces will range in price from 175 euros for a chic silk scarf to 875 euros for a luxurious silk shirt, with availability on Casablanca’s website, at its flagship stores in Paris and Los Angeles, and select retailers worldwide.
As reported by wwd.com.
