Introduction to the Hospitality Support Program
The province of Rehamna recently hosted a foundational meeting where the Marrakech-Safi Regional Tourism Council officially launched its new support program aimed at hospitality sector stakeholders. This initiative was announced through a press release from the council, highlighting Rehamna as a prime example of the authentic territory that the program seeks to promote. With a strong identity and the capability to offer high-quality tourism experiences, Rehamna serves as a model for the kind of tourism development that the program intends to foster.
Objectives and Impact of the Program
Abderrahim Bentbib, the General Director of the Marrakech-Safi Regional Tourism Council, emphasized the importance of this initiative, stating, "Our role is to provide these stakeholders with tools to structure their offerings, enhance their visibility, and integrate them fully into distribution circuits." The program is designed as a concrete and targeted support mechanism, primarily focusing on micro and small enterprises involved in accommodation, tourism experiences, catering, craftsmanship, and related tourism services. This provincial rollout is viewed not merely as a step in the program's deployment but as a vibrant illustration of its objectives and potential impact on regional tourism. The meeting was presided over by the governor of the province, marking a significant commitment to advancing inclusive and balanced tourism development in the region.
As reported by aujourdhui.ma.
