MAB Expo: Celebrating Craftsmanship and Innovation
From April 24 to 26, 2026, Casablanca will host the inaugural MAB Expo, a groundbreaking exhibition dedicated to professionals in the wood and aluminum carpentry sectors. Organized by Urbacom, an entity with over 25 years of experience in managing professional exhibitions, MAB Expo aims to bring together a rapidly evolving industry that emphasizes the valorization of artisanal know-how, technical innovation, and emerging market opportunities. The event will take place at the ICEC exhibition park in Aïn Sebaâ and is themed ‘The Artisan, a Link of Excellence,’ reflecting the expo's commitment to unite all stakeholders at the intersection of craftsmanship, industry, and innovation.
MAB Expo aspires to serve as a pivotal platform for the carpentry sector, fostering dialogue among artisans, industrialists, distributors, architects, and institutions. The organizers recognize the significant economic contribution of the carpentry industry, which reportedly represents up to 20% of the finishing budget in construction, amidst an industrial context projected to generate nearly 900 billion dirhams in revenue by 2024. As the market undergoes substantial transformation, MAB Expo is positioned to facilitate knowledge exchange, showcase expertise, and support the evolution of a sector that is increasingly influenced by the growth of aluminum and the development of more industrialized solutions.
Engaging Activities and Comprehensive Programming
During the three-day event, MAB Expo anticipates welcoming approximately 10,000 visitors, including both professionals and the general public. The expo will feature a diverse program comprising conferences, workshops, and technical demonstrations, with over 30 live showcases highlighting the latest innovations in the industry. Attendees can expect to see cutting-edge machines, systems, and digital solutions tailored to the carpentry profession. The exhibition will encompass several thematic areas that address the entire value chain: aluminum and wood sectors, transversal solutions, finishes, and design. Central to the event will be the Village of Artisans, dedicated to training, support, and professional networking, reinforcing the importance of craftsmanship in a transforming sector while emphasizing the synergy of skill, knowledge transfer, and modernization.
With its first edition, MAB Expo aims to establish itself as a new crossroads for the industry, focusing on enhancing visibility for trades, sharing expertise, and interpreting significant market trends. The event will take place at the ICEC in Aïn Sebaâ, Casablanca, located at 6 Boulevard de Makro, and entry will be free for accredited visitors, upon invitation, professional card, or badge through the URBAEVENT application.
As reported by femmesdumaroc.com.
