Marrakech: The New Playground for Footballers
Marrakech has transformed from a mere vacation spot for footballers into a vibrant hub of activity, investment, and leisure, enticing both current and former players to explore its multifaceted offerings. The city, renowned for its rich culture and stunning landscapes, is now witnessing a significant surge in real estate investments, with property prices soaring in various neighborhoods. Once primarily a place for relaxation under the sun, Marrakech has evolved into a favorite retreat for football stars, blending entertainment, elite events, and lucrative investment opportunities in real estate.
According to recent reports, Marrakech has emerged as a premier destination for footballers seeking not only leisure but also profitable ventures. A notable padel tournament held in early June attracted several high-profile players, including Samir Nasri, Mamadou Niang, and Robert Pires, marking the city as a central point for sports and socializing. The popularity of padel has skyrocketed in Marrakech, drawing not just former Ligue 1 players but also current stars like Younès Belhanda and Youssef El-Arabi, who frequently grace the courts. El-Arabi has even launched a five-a-side football complex near the grand stadium, further solidifying the city’s status as a sports enclave.
The Real Estate Boom: A New Frontier
The most striking development is undoubtedly in the real estate sector, where investment opportunities are flourishing. Medhi Benatia, a former captain of the Moroccan national team, was among the first players to invest in high-end projects like M Avenue, which opened its doors in late 2021. His initiative has inspired other football personalities, including his agent Moussa Sissoko and Ousmane Dembélé, to follow suit. For Benatia, the allure of Marrakech lies in its accessibility compared to other luxury destinations like Dubai, offering a secure environment for investment, provided one adheres to legalities involving notaries and contracts.
As the city expands, areas previously overshadowed by the iconic Palmeraie are now thriving. Neighborhoods such as Hivernage, Guéliz, and the routes to Tahnaout and Amizmiz are witnessing a boom in residential and commercial projects. Players like Amine Harit and members of Benatia's team are actively participating in this growing trend, driving a significant demand for real estate.
However, this influx of investment has had a tangible impact on property prices. In Guéliz, the cost per square meter has surged to between €2,800 and €3,000, nearly double the rates prior to the COVID-19 pandemic. Furthermore, the value of titled land accessible to non-Moroccans has skyrocketed, with prices soaring from €45,000 per hectare in 2023 to as high as €180,000 today, particularly for plots with paved access. This phenomenon underscores Marrakech's dual identity as both a leisure destination and a lucrative investment opportunity for footballers and other affluent buyers alike.
As reported by bladi.net.
