Marrakech Set to Shine at the International Tourism Conference
The Moroccan Ministry of Tourism, Artisanry, and Social and Solidarity Economy, in collaboration with the Moroccan Society of Tourist Engineering (SMIT) and the United Nations Tourism Organization, is gearing up for the 2nd edition of the International Conference on "Tourism Innovation and Investment." This significant event is scheduled for April 24 in Marrakech, underscoring Morocco's ambition to become a pivotal hub for innovation in Africa, attracting high-value investments aimed at sustainably transforming the national tourism sector.
With more than 150 high-level participants expected, including international investors, venture capitalists, and business angels, alongside prominent figures from the national start-up ecosystem, this conference promises to be a landmark occasion. The presence of Shaikha Nasser Al Nowais, the Secretary-General of the UN Tourism Organization, further highlights Morocco's growing international stature and its leadership in tourism investment throughout Africa.
A Celebration of Innovation: The 'Tourism Tech Adventures' Awards
One of the highlights of the conference will be the awards ceremony for the "Tourism Tech Adventures" competition, which recognizes the best start-ups in three strategic areas: the digitalization of services, leisure gaming, and Moroccan gastronomy. This initiative not only celebrates innovation but also reaffirms Morocco's commitment to building a resilient, innovative, and inclusive tourism sector, positioning itself as a reference destination on the global stage.
As reported by lebrief.ma.
