Marrakech Experiences a Surge in Tourism with 10% Growth in Hotel Stays
As of the end of July 2026, the city of Marrakech has recorded a significant increase in hotel stays, with a total of 8.27 million overnight visits in classified tourist accommodations (EHTC). This figure reflects a 10% rise compared to the same period in 2025, underscoring Marrakech's growing appeal as a prime travel destination in Morocco. According to the Tourism Observatory, this vibrant city accounted for 32% of the total overnight stays across the nation during the initial seven months of this year, highlighting its pivotal role in the Moroccan tourism sector.
The occupancy rate for hotels in Marrakech reached an impressive 70%, marking a one-point increase from the previous year. Specifically, July 2026 was particularly fruitful, with over 1.1 million overnight stays recorded, representing an 11% increase from July 2025. The occupancy rate for this month stood at 63%, also up by one point from the same month in the preceding year. This positive trend in hotel occupancy not only reflects the resilience of the tourism sector in Marrakech but also indicates a broader recovery within the national context.
On a national scale, the EHTC across Morocco recorded a total of 25.85 million overnight stays by the end of July 2026, which is an 8% increase compared to the same timeframe in 2025. The overall occupancy rate nationally was noted at 56%, also experiencing a one-point improvement year-on-year. These statistics paint a promising picture for Moroccan tourism, showcasing its robust growth and the increasing attraction of locations like Marrakech for both domestic and international travelers.
As reported by fr.hespress.com.
