Marrakech has reported a remarkable increase in overnight stays, rising by 10% to reach a total of 8.27 million nights by July 2026. These figures pertain to classified tourist accommodation facilities in the city, reflecting a sustained growth in tourism activity during the first seven months of the year.
According to statistics from the Tourism Observatory, Marrakech leads the national share with a significant 32% of the total overnight stays recorded across Morocco. This figure underscores the city’s vital role in the national tourism landscape, showcasing its ability to attract a considerable number of visitors.
Growth in Overnight Stays Throughout 2026
The occupancy rate for tourist accommodation establishments in Marrakech reached 70%, marking an increase of one percentage point within a year. This figure spans the period until the end of July 2026 and is compared to the same timeframe in 2025. The data highlights Marrakech's strong tourist presence and its substantial contribution to national tourism activity.
In July alone, classified establishments recorded over 1.1 million overnight stays, reflecting a robust performance during the peak summer period. The number of overnight stays in July increased by 11% compared to the same month last year, surpassing the one million mark. The occupancy rate during July was recorded at 63%, also showing a one-point increase compared to July 2025.
Marrakech's Dominance in National Overnight Stays
Data from the Tourism Observatory illustrates Marrakech's significant weight on a national level, accounting for 32% of the total overnight stays recorded during the first seven months of 2026. The classified tourist accommodation facilities across the country registered a total of 25.85 million overnight stays, up by 8% compared to the same period in 2025.
Marrakech's growth rate for overnight stays has surpassed the national average, with the city experiencing a 10% increase compared to the national growth rate of 8%. The national occupancy rate remained at 56%, with an annual increase of one percentage point. These indicators reinforce Marrakech's position within Morocco's tourism sector, highlighting its substantial contribution to the overall number of overnight stays.
The positive trends observed in the first seven months of the year reveal Marrakech's thriving tourism sector. The total number of overnight stays reached 8.27 million, with the city achieving over one million nights in July alone, reflecting an 11% increase. Nationally, the total overnight stays amounted to 25.85 million, with classified establishments reporting an annual growth of 8%. The national occupancy rate held steady at 56%, marking a yearly increase of one percentage point, further affirming the upward trajectory of tourism activity in Marrakech.
As reported by ihata.ma.
