Jordan Bouaniche speaks passionately about Marrakech and its unparalleled opportunities, offering insights from an expert who meticulously observes a market that has reached its full maturity. "The analysis of a market does not rely on feelings; it is based on tourism dynamics, the quality of flows, and the depth of demand." Marrakech today meets criteria that few Mediterranean or African markets can align simultaneously.
With projections indicating over 17 million visitors to Morocco in 2024 and record attendance in Marrakech, significant developments include a direct flight route from Marrakech to New York and the ongoing construction of a high-speed train. The Morocco Mall and a new convention center are also in the pipeline along the Amizmiz and Ourika axes, all of which contribute to an investment cycle accelerated by the upcoming 2030 World Cup. This is not merely a gamble on the future; it is a certainty.
At the helm of Ownerss, Jordan Bouaniche is investing in the Moroccan real estate market, recognizing that Marrakech is particularly appealing to international investors seeking meaningful returns and a lifestyle comparable to that of Dubai and major European capitals. The city remains undervalued compared to its counterparts such as Ibiza, Mykonos, and certain areas of the Emirates, where prices have already factored in potential. Marrakech is still in its structuring phase, precisely where the best entry conditions are created. Investors who understood Dubai between 2020 and 2022 recognize the value of entering before price normalization.
The macroeconomic logic is straightforward: capital does not disappear; it relocates. Gulf investors, including Emaar Properties, are already active in Morocco through substantial residential and tourism projects. International profiles who have built their wealth in Dubai are seeking coherent diversification, and Marrakech fits seamlessly into this continuity.
The potential of Marrakech is real, but it requires a more nuanced reading than a fully structured market. This understanding has driven Jordan Bouaniche to establish a methodical presence there, capturing the attention of international clients who are mobile and discerning, seeking to intelligently diversify their assets while remaining within a readable market framework. Unlike Dubai, however, Marrakech demands greater vigilance on the ground. Issues such as building permits, the quality of project structures, the reliability of stakeholders, and the absence of escrow accounts indicate that while the potential is genuine, it cannot be secured from afar. This is why Ownerss has opted to maintain a physical presence, with an office in the heart of Hivernage, to meticulously filter, verify, and select each project with the required rigor. This approach aims to bring to Marrakech the same level of analysis, methodology, and diligence that has established Dubai's strength.
What Jordan Bouaniche has successfully transposed from Dubai to Marrakech is also a structural negotiation capacity with partner developers. Ownerss has secured post-handover payment plans, previously nonexistent in the Moroccan market, allowing for part of the payment to be made after key handover, with a reduced initial contribution of just 20%. These flexible conditions are typically reserved for the most mature markets.
The product offering focuses on villas ranging from 200 to 300 square meters with private pools, starting at €300,000, with estimated rental yields between 15% and 20% in the seasonal rental segment, driven by increasing international demand. Additionally, apartments are available for those seeking a more accessible entry point. Ownerss provides a comprehensive support system that includes acquisition, furnishing, rental management, and asset monitoring.
Ownerss did not establish itself in Marrakech to ride a trend. Jordan Bouaniche and his teams have built their local knowledge and formed partnerships. What is changing today is the intensity of demand and the formalization of a structure that meets the evolving nature of the market. For Jordan Bouaniche, Marrakech is reaffirming its status as the tourist capital of the African continent.
According to the leader, this growing prominence suggests a natural evolution of current benchmarks in the coming years, whether in terms of standards, price levels, or market entry conditions. While Marrakech currently represents a significant stage in this development, it will not be the last; further establishments will arise as new markets meet the same level of demands for clarity and potential.
As reported by challenges.fr.
