In a remarkable journey at the Miss World 2026 competition hosted in Vietnam, Moroccan contestant Sherehan Cherki is not just seeking the crown; she is carrying with her a rich tapestry of aspirations and cultural pride. Arriving in Vietnam on August 6, Sherehan is preparing for a series of diverse challenges that encompass sports, discussions, talent showcases, fashion, and charitable work, all while aiming to present a vibrant image of Morocco that blends its heritage with modernity and the talents of its youth.
Sherehan, who hails from Berkan and now resides in France, boasts an impressive academic background, having graduated from an engineering school with a specialization in computer science. Her professional journey has seen her work in various companies across Germany, the United States, and France. Two years ago, she founded her own artificial intelligence company, which operates in both France and Morocco. In addition to her professional endeavors, she has pursued modeling in Paris as a hobby, a passion that ultimately led her to participate in this prestigious contest.
For Sherehan, representing Morocco on this global stage is a tremendous honor, especially as the competition brings together over 130 countries, emphasizing cultural exchange and charitable initiatives, alongside highlighting the participating nations and the host country. She believes that this experience could serve as a gateway to enhancing Morocco's presence in Asia and Latin America, regions where international beauty contests garner significant attention.
One of the focal points of her participation will be showcasing Moroccan heritage. In the initial rounds, she plans to wear a Moroccan outfit inspired by the traditional Fez zellige, crafted in collaboration with designer Hind Iraqi from Fez and accompanied by a traditional 'Nekafa' from the same city. Sherehan has also brought an array of cultural symbols to Vietnam, including 'Akr Fassi', rose water, kohl, and wood from Essaouira and Seraghna, along with traditional jewelry from Souss and Ammaria, which are typically associated with Moroccan wedding ceremonies.
In a symbolic gesture, she transported the Ammaria to the grounds of the UNESCO World Heritage-listed Imperial Citadel of Thang Long in Hanoi, adorned in a golden Moroccan caftan known as 'Kharib', embellished with traditional embroidery. This initiative is intended to highlight the craftsmanship of Moroccan artisans and showcase the beauty of Moroccan attire. Additionally, Sherehan is preparing to perform the 'Rkada', a popular dance from the eastern region, during the talent challenge, aiming to demonstrate the cultural diversity of Morocco beyond conventional stereotypes.
One of the key components of Sherehan's application is the 'Open Doors' project, which aims to establish partnerships with businesses and enterprises to assist youth in professional integration and achieving financial independence. Currently, the initiative supports approximately 17,000 young men and women through collaborations with companies and universities, including the American 'Abreed' company founded by a Moroccan. Sherehan links her project to sustainable development goals, particularly the fourth goal concerning quality education and the tenth goal aimed at reducing inequalities.
Her initiative collaborates with 'SOS Children's Villages' to support youth as they transition to adulthood, a phase that Sherehan believes requires further guidance and support. She emphasizes that the charitable dimension played a significant role in her selection process, given the importance the Miss World Organization places on social initiatives.
Sherehan is also participating in the 'Top Model' segment, where she has undergone specialized training, despite her prior experience in the field. Public discussions will address humanitarian issues aligned with United Nations goals, such as climate change and equal opportunities, making the competition, in her view, a platform that transcends mere beauty and appearance.
She acknowledges that the absence of an official Miss Morocco organization has placed additional responsibilities on her, unlike contestants from other nations, but she has managed to overcome these challenges with the support of her family and friends. Sherehan aspires to embody the concept of 'Tamghribiyat', which encompasses hospitality and openness to other cultures, as a core aspect of her presence in Vietnam. She asserts that her participation is not limited to donning a caftan or performing a traditional dance; instead, she aims to highlight Morocco as a nation rich in culture, history, and youthful talent.
As reported by middle-east-online.com.
