On April 13, 2026, the Moroccan agricultural sector is gearing up for an exceptional watermelon season following two challenging years marked by drought. With generous rainfall and the lifting of production restrictions, the prospects for massive volumes of watermelons destined for European markets are highly promising. The summer campaign is set to commence in the historic watermelon region of Zagora, where the first samples of these renowned fruits, known for their size and quality, are anticipated to be ready for harvest as early as next week. Producers are currently monitoring the fruits' ripeness to ensure optimal quality before embarking on large-scale commercialization.
This year signifies a remarkable resurgence in the watermelon industry, as noted by _FreshPlaza_. Experts are already comparing this harvest to some of the best years in the country’s agricultural history. Concurrently, the Moroccan agro-industry is also thriving, with avocado exports reaching a record high of $300 million to 27 countries, underscoring the structural growth of this vital sector.
The harvesting schedule will proceed as usual across the nation, starting with Zagora, followed by the regions of Agadir and Chichaoua, before moving northward. However, farmers remain cautious of phytosanitary risks and climatic uncertainties, having learned from last season's storms. The abundance of supply is having an immediate effect on prices as well, which are currently halved compared to the periods of severe drought. This significant price drop enhances the competitiveness of Moroccan watermelon in international markets, with initial orders already coming in from Germany.
Furthermore, Europe’s sunny climate is stimulating already strong demand for watermelons. Moroccan watermelons are entering the market just as the Mauritanian season concludes and the Spanish campaign in Almeria kicks off. This strategic timing allows Morocco to solidify its status as a major player in the global agricultural sector.
As reported by bladi.net.
