The majestic dunes of Erg Chebbi stretch as far as the eye can see, captivating visitors with their beauty. (C. Serraj/Le360)
On October 3, 2026, National Geographic Traveller UK has ranked Morocco as the top travel destination, surpassing even Japan. This recognition is a testament to Morocco’s diverse offerings and its undeniable allure that continues to enchant travelers from around the globe.
A Noteworthy Distinction
This accolade is far from trivial. In an article published online on September 30 and featured in their November 2026 issue, National Geographic Traveller (UK) awarded Morocco the prestigious title of "Editors’ Pick." This designation, given by the magazine's journalists, coincides with the awards determined by reader votes. Morocco narrowly edged out Japan, which secured the second spot among public votes, with Sri Lanka completing the top three finalists.
Last year, Morocco experienced a historic influx of international visitors, nearing 20 million. This surge in popularity was reflected in the editorial votes, with Morocco receiving more accolades than nearly all its competitors. The context of travel preferences played a significant role this year. British readers prioritized family-friendly destinations and those that are geographically accessible, particularly in a travel landscape influenced by budget constraints, political instability, and conflicts in the Middle East. Morocco fits the bill perfectly, with direct flights of less than four hours from the UK allowing travelers to feel as if they've journeyed to a different world.
Marrakech: The Heartbeat of Morocco
Upon entering the iconic Jemaa el-Fna square, the initial impression is vividly captured by the editors of National Geographic Traveller: it’s an experience that is an exhilarating blend of sensory overload and warm hospitality. The bustling square, a labyrinth of shops and stalls, stands as a quintessential gateway to Morocco, drawing countless travelers into its vibrant atmosphere.
However, the publication emphasizes that Morocco's appeal extends far beyond its bustling medinas. The country offers a wide array of experiences, from sleeping under the stars in a Sahara desert camp to surfing on the bohemian beaches of Taghazout and Tamraght, or hiking through the ochre landscapes of the Atlas Mountains. According to the authors, few countries can boast such a diverse range of experiences within just a few hours of travel from Europe.
This recognition is part of a broader ranking dominated by Italy, which has been overwhelmingly supported by the public and crowned as the top gastronomic destination, garnering nearly three times the votes of its closest competitor. Japan and New Zealand rounded out the podium based on public voting. Other notable winners include Rome, recognized for urban escapes, Cornwall in the UK, France for family travel, South Africa for wildlife experiences, Costa Rica for responsible and adventure tourism, Iceland for winter trips, and the Norwegian fjords for maritime cruises.
In this landscape where safety and proximity are prioritized, Morocco stands out as one of the few destinations that can seamlessly blend exotic charm with exceptional accessibility.
As reported by es.le360.ma.
