Morocco's Strategic Presence at the International Hospitality Investment Forum
From March 23 to 25, 2026, the Moroccan Society of Tourist Engineering (SMIT) is taking part in the prestigious International Hospitality Investment Forum (IHIF) held in Berlin, aimed at establishing Morocco as a prime destination for international tourism and hotel investment. This involvement is part of a broader national strategy designed to enhance the Kingdom's appeal to global investors, highlighting Morocco's ambition to solidify its visibility in the competitive landscape of tourist destinations.
Currently, Morocco's tourism sector boasts over 300,000 hotel beds and operates more than 5,000 establishments, with the construction of over 100 new hotels annually, as reported by the SMIT. During the IHIF event, Morocco is launching a strategic initiative to position itself among the world's most attractive and competitive locations for hospitality investments. These impressive figures illustrate the Moroccan market's allure and the renewed confidence of both local and international investors in the country's tourism potential, which is grounded in solid fundamentals and sustained growth dynamics.
With the anticipation of co-hosting the 2030 World Cup, this momentum is expected to accelerate as Morocco enhances its tourism infrastructure and accommodation capacities, aligning with the sector's roadmap. A delegation of national investors, accompanying SMIT, is participating in the IHIF 2026 with the goal of promoting a portfolio of investment projects, forging partnerships with international operators, and integrating Morocco into global tourism investment dynamics.
Key Highlights and Future Prospects
Several key events are planned during this forum, including a presentation by SMIT's General Director, Imad Barrakad, focused on emerging opportunities within Morocco's hospitality sector, alongside dedicated sessions on investment and the development of international partnerships. Through its participation in the IHIF, Morocco seeks to establish a competitive, diverse, and sustainable tourism investment offering that meets the expectations of international investors and supports the long-term growth of the sector. The IHIF stands as a leading international platform that unites key investors, operators, financial institutions, and public decision-makers, providing an advantageous setting for promoting investment opportunities, consolidating strategic partnerships, and directing capital flows towards high-potential markets.
As reported by mobile.telquel.ma.
