Morocco's Grand Showcase at IFTM Top Résa 2026
On September 15, 2026, Morocco proudly inaugurated its pavilion at the IFTM Top Résa trade show, a highly anticipated event in the tourism sector that runs until September 17 in Paris. The inauguration ceremony was attended by prominent figures including André Azoulay, advisor to His Majesty King Mohammed VI, Samira Sitail, the Moroccan ambassador to France, and Achraf Fayda, the Director General of the Moroccan National Tourism Office (ONMT). This pavilion, encompassing an impressive 424 square meters, stands out as a significant milestone in promoting Morocco's tourism at this year's event.
Highlighting Moroccan Destinations and Collaborations
This year's participation brings together 38 co-exhibitors under the auspices of ONMT, featuring key players such as Royal Air Maroc, Air Arabia Maroc, various regions of Morocco, travel agencies, and hospitality stakeholders. The focus of this edition is particularly on two iconic destinations: Essaouira and Dakhla. To mark this occasion, ONMT unveiled its latest beautiful book dedicated to Essaouira, titled "Essaouira, Land of Encounters," which emphasizes the cultural richness and historical significance of this coastal city. The Moroccan pavilion is not just a showcase of destinations; it is a vibrant representation of the country's commitment to enhancing its visibility and attractiveness in the global tourism market.
As reported by leseco.ma.
