RABAT, July 23, 2026 – A recent report from the World Bank reveals that Morocco's economy is experiencing its strongest growth in over a decade, driven by significant increases in infrastructure investments and a resurgence in the agricultural sector. The latest edition of the Economic Situation Report on Morocco - Summer 2026 titled “Consolidating Growth: Digital Transformation as a Productivity Lever - indicates that while the macroeconomic foundations of the country are robust, the next leap in productivity will hinge on how extensively its businesses adopt advanced digital technologies.
The real GDP growth reached an impressive estimated 4.9% in 2025, marking the best performance in ten years, fueled by a surge in public investments related to preparations for the 2030 World Cup and a nascent recovery in the agricultural sector. However, recently released employment statistics present a more somber picture of the country's untapped potential, with overall labor underutilization indicators soaring to 22.5%.
Inflation has dropped significantly to just 0.8%, alleviating some of the pressures that had built up on households and businesses over recent years. The government has also made substantial progress on public finances, reducing the public deficit to 3.5% of GDP, while Standard & Poor's recently upgraded Morocco's sovereign rating to investment grade.
Growth is expected to remain strong at 4.2% in 2026, supported by ongoing investments and domestic demand. Nevertheless, challenges persist, particularly the impact of the conflict in the Middle East on energy import costs and freight prices, which is estimated to negatively affect Morocco’s growth by 0.8 percentage points compared to pre-conflict levels. Long-term, recurring droughts pose a continuous risk to agricultural production and water-dependent sectors. Additionally, Morocco's growth remains sensitive to the pace of economic recovery among its key European trading partners. Domestically, structural challenges in the labor market persist, particularly the low participation rate of women in the workforce.
The thematic section of the report highlights that while Moroccan companies have made real strides in adopting digital tools, fewer than one in five currently utilizes advanced technologies such as enterprise software, customer relationship management platforms, or e-commerce tools in an intensive and integrated manner. Deepening this adoption presents a significant opportunity. Companies that move towards more intensive use of digital technologies can achieve productivity gains of up to 70%, create jobs 10% faster, and offer salaries that are approximately 27% higher on average. Bridging Morocco's digital divide to align it with comparable countries could enhance overall productivity by 10% to 15%.
As reported by banquemondiale.org.
