Morocco's Tourism Boom and Craft Industry Transformation
The Moroccan government is proudly showcasing its significant achievements in the tourism sector alongside the impressive growth of its handicrafts and social economy. In a recent address to Parliament, Prime Minister Aziz Akhannouch detailed how the 2023-2026 tourism roadmap, backed by a substantial budget of approximately 6 billion dirhams (equivalent to nearly 550 million euros), has propelled Morocco into an unprecedented era of tourism activity. Official figures indicate that the country welcomed a remarkable 19.8 million tourists, generating tourism revenues of 138 billion dirhams (around €12.7 billion), which marks a staggering 75 percent increase compared to 2019 levels. These exceptional results are part of Morocco's strategic initiative to boost its international appeal and enhance its tourism offerings.
The Moroccan authorities have adopted a multifaceted approach to achieving these results, focusing on investment, diversifying source markets, and improving the overall tourist experience. Prime Minister Akhannouch highlighted the importance of these developments, asserting that the tourism sector serves as a vital engine for economic growth within the country. This momentum is not only evident in tourism but is also mirrored in the handicrafts sector, which is viewed as a crucial social and economic pillar of Moroccan society.
According to government reports, the crafts industry has undergone a significant transformation, now engaging over 2.6 million artisans. This evolution reflects a strategic intent to integrate craft activities more fully into formal economic circuits, thereby enhancing their economic value. Concurrently, the social and solidarity economy is emerging as a key component of the productive landscape, representing approximately 3 percent of the gross domestic product and accounting for nearly 5 percent of national employment. This approach underscores a broader strategy aimed at reconciling economic growth with social inclusion, as public policies strive to expand economic participation across various segments of society.
As reported by apanews.net.
