Investing in Marrakech's Luxury Real Estate Boom
The allure of high-end real estate in Marrakech is experiencing an unprecedented surge, fueled by a diverse international clientele and favorable economic conditions. This trend presents a unique opportunity for developers traditionally based in Casablanca, such as Anfa Realties, who are now setting their sights on the vibrant city of Marrakech.
Marrakech's irresistible charm not only benefits the tourism sector by attracting travelers seeking new experiences but is also drawing significant investments in luxury real estate. Since the end of the pandemic, this market segment has seen a remarkable acceleration, which even industry professionals find difficult to quantify. According to the Morocco Sotheby’s International Realty network, luxury property prices have risen by an average of 8% between 2023 and 2025, with foreign buyers—primarily Europeans—accounting for over half of all transactions involving prestigious villas and apartments in 2024.
The announcement of the 2030 World Cup jointly hosted by Morocco, the planned extension of the high-speed train line to Marrakech, and urban transformation initiatives in the medina are contributing to a bullish market cycle that shows no signs of slowing down. Amine Bennani, the Marketing and Communications Director of Anfa Realties, notes, "The excitement comes quite organically and naturally. Marrakech is globally recognized, accessible within three hours from Europe, just a few hours from the Middle East, and across the ocean to the Americas. The city has so much to offer."
Diverse Clientele and Investment Opportunities
Experts in the high-end residential market indicate that the profile of buyers investing in Marrakech has evolved significantly. No longer limited to European buyers in search of a vacation riad, the city now attracts a varied clientele with different motivations, as highlighted in the Barnes Global Property Handbook 2025. Families from France, Switzerland, and Belgium are seeking secondary residences with hybrid uses; Gulf investors are increasingly present due to the elimination of the non-habitual resident regime in Portugal; Moroccan expatriates are securing assets in their home country; and a wealthy Moroccan bourgeoisie, particularly from Casablanca, views Marrakech as a desirable complement to their economic capital.
This diverse range of buyers has prompted Anfa Realties to expand beyond its traditional base in Casablanca, where it has operated for over fifteen years under the brand Villas d’Anfa. The new project, Villas d’Anfa Marrakech, spans 4.5 hectares near Boulevard Mohammed VI and features both semi-detached and detached villas along with plots of land, all offering unobstructed views of the Atlas Mountains. According to Anfa Realties, this project serves a market positioned between ultra-luxury and standardized residential options, catering to clients who seek architectural quality, living space, and flexible usage.
Bennani further elaborates, "Our audience is diverse. We have individuals interested in rental investments, those looking for a second home, and clients seeking primary residences. Our clientele ranges from local residents to Moroccans living abroad, as well as international buyers attracted to Marrakech for extended stays." This strategic move by Anfa Realties reflects a broader trend among developers historically rooted in Casablanca, who now see Marrakech as a natural growth hub as the window of opportunity continues to narrow. Those developers who hesitate may find themselves at a disadvantage as this lucrative market evolves.
As reported by leseco.ma.
