RMA Expands Its Network with a New Center in Marrakech
Following successful establishments in Casablanca, Rabat, and Tangier, Royale Marocaine Assurance (RMA) has inaugurated a new RMA Services center in Marrakech, further enhancing its national network. This new facility is specifically dedicated to the integrated management of auto claims, reinforcing the insurer's presence in a strategically important region and bringing services closer to its policyholders.
Originally launched in 2021, the RMA Services initiative represents an innovative approach within the Moroccan insurance market. It provides policyholders with a single point of contact for all matters related to auto claims, thereby streamlining the process significantly. The model includes comprehensive handling of claims, the possibility of on-site compensation, and an integrated glass repair workshop. Every step of the process is centralized, ranging from the initial claim notification to the return of the repaired vehicle, with the goal of simplifying procedures, reducing processing times, and enhancing the overall customer experience.
Strong Performance and High Customer Satisfaction
The RMA Services initiative currently boasts impressive results, achieving an overall customer satisfaction rate of 90%. This success is attributed to the centralization of claims management steps, the reduction of points of contact, and the optimization of processing times, which is particularly critical in sensitive situations. The overarching aim is to ensure a smoother, faster, and more coherent experience for customers at every stage of their journey.
As RMA Services gradually establishes itself as a benchmark for auto claims management in Morocco, backed by an increasing adoption rate among policyholders, the opening of the Marrakech center is part of a broader strategy to enhance customer proximity across the entire territory. This includes a gradual rollout in major cities nationwide and the standardization of service quality. Furthermore, RMA plans to continue this expansion by opening new centers and continuously enriching its offerings to further improve the quality of service and the experience of its insured clients.
As reported by lebrief.ma.
