Wholesale Vegetable Prices Remain Steady in Casablanca
Between July 29 and August 5, 2026, the average midpoint price of seven key vegetables monitored at the Casablanca wholesale market remained stable at 2.59 DH/kg, as calculated by AgriMaroc. This apparent stability, however, masks opposing trends in the prices of carrots and cucumbers.
Price Fluctuations Amidst Stability
The indicative wholesale prices for the main vegetables in Casablanca showed minimal fluctuation between the two observed dates. Utilizing the ranges published by Casa Prestations, AgriMaroc determined the midpoint prices for seven products tracked during both periods. The simple average calculated for these dates indicates a consistent price of 2.59 DH/kg. It is important to note that this figure does not represent an actual negotiated average price, as detailed sales volumes at each price level are not disclosed; nevertheless, it offers a uniform perspective on weekly price evolution.
For instance, the price of tomatoes decreased slightly from a range of 1.50 to 3.80 DH/kg on July 29 to 1.50 to 3.50 DH/kg by August 5, resulting in a midpoint drop from 2.65 to 2.50 DH/kg, equating to a 5.7% reduction. Conversely, the most significant price shift was observed in carrots, which saw their price range fall from 1.50–3.00 DH/kg to 1.30–2.30 DH/kg, leading to a theoretical midpoint decrease from 2.25 to 1.80 DH/kg — a notable drop of 20% within just one week. In contrast, cucumbers experienced an upward trend, with prices moving from 2.00–3.30 DH/kg to 2.50–3.80 DH/kg, pushing their midpoint up from 2.65 to 3.15 DH/kg, marking an increase of 18.9%.
Other vegetables, such as potatoes, zucchinis, and eggplants, maintained stable prices. Fresh onions, however, showed a minor increase in their minimum price, with the midpoint rising from 1.80 to 1.90 DH/kg.
Casa Prestations emphasizes that these rates are indicative and can vary based on quality and origin. They reflect wholesale transactions in Casablanca and should not be mistaken for the firm departure price, which must account for transportation, packaging, losses, commissions, and other marketing costs. Furthermore, deriving the retailer's margin directly from these rates is not feasible without conducting thorough comparisons on the same day with products of comparable quality and origin.
For producers and operators, these figures serve primarily as market benchmarks. Their utility could be significantly enhanced by the inclusion of downloadable archives, associated volumes for each product, and a detailed methodology for the data collection process.
As reported by agrimaroc.ma.
