The recent strategic alliance between the Digital Development Agency (ADD) and the Marrakech-Safi Regional Investment Center (CRI) aspires to facilitate the transformation of the Marrakech-Safi region into a benchmark for digital excellence. By disseminating cutting-edge technologies at a local level, both entities are committed to modernizing the investor journey and fostering innovative entrepreneurship. This initiative is expected to enhance the region's appeal for high-value technological investments, thereby stimulating economic growth and development.
This agreement establishes a framework for cooperation centered around shared priorities, notably focusing on the advancement of the digital economy, supporting the digital transformation of businesses, and strengthening the innovation ecosystem. The collaboration also includes joint initiatives aimed at leveraging local data, improving the business climate through the reengineering of investment-related services, and deploying digital services along with promotional initiatives.
In this context, the Digital Development Agency and the CRI Marrakech-Safi aim to combine their expertise to enhance the efficiency of services dedicated to investment, facilitate access to support and financing mechanisms, and promote the development of an inclusive digital economy that favors innovation and value creation at the regional level.
The signing of this agreement during the GITEX Africa Morocco, a premier event dedicated to technology and innovation on the continent, reflects the shared commitment of both institutions to position the Marrakech-Safi region within the broader digital dynamics of Africa and internationally, while also actively contributing to the implementation of national priorities concerning digital transformation.
As reported by ecoactu.ma.
