In today's digital age, individuals often seek travel inspiration through various platforms such as online resources, magazines, and films. Recently, an unexpected source of inspiration has emerged: the FIFA World Cup. For the first time since 1994, the United States, in collaboration with Mexico and Canada, is hosting the World Cup, attracting approximately 10 million international tourists, as reported by the US government. These visitors are not only enjoying the games but are also immersing themselves in American culture, sampling local cuisine, and shopping for unique souvenirs. For instance, some tourists have developed a newfound love for American barbecue and ranch dressing, while others, like Norwegian striker Erling Haaland, have taken home quirky memorabilia, such as a taxidermied raccoon.
As the tournament draws to a close, it's evident that the World Cup is influencing travel trends beyond the matches themselves. Nicole Janoff, Vice President of Leisure Travel at Magma Global, highlights that the World Cup introduces travelers to destinations they might not have previously considered. For example, since the commencement of the tournament, Expedia has reported a staggering 265% increase in searches for Cape Verde. Other countries poised to see a spike in tourism following their teams' performances include Norway, Curacao, Scotland, and Morocco. If you are contemplating a World Cup-themed getaway, here’s a brief guide to inspire your planning.
Cape Verde
Cape Verde gained worldwide attention when its national team narrowly lost to Argentina in a match that could have marked a significant upset in the football world. Known locally as Cabo Verde, this archipelago of ten volcanic islands is situated approximately 350 miles off the West African coast, having transitioned from a Portuguese colony to independence in 1975. Janoff describes Cape Verde as a hidden gem, offering stunning beaches, hiking opportunities, water sports, and a vibrant blend of African and Portuguese cultures. For travelers seeking an off-the-beaten-path experience, Cape Verde is an ideal destination, with flights from the US typically requiring a layover in Lisbon or Casablanca. If beach relaxation is your goal, consider staying at the Morabeza Hotel located in Santa Maria, the island's primary tourist area.
Morocco
Morocco stands out as a prime example of the World Cup's impact on travel trends. Following the national team's remarkable performance in the 2022 World Cup, luxury travel interest in the country has surged, particularly towards Marrakech and the Atlas Mountains. Liam Hess, Vogue's Senior Lifestyle and Weddings Editor, suggests that first-time visitors start their Moroccan adventure in Marrakech, where some of the world's finest hotels can be found. For those seeking opulence, the Royal Mansour is a must-visit, featuring intricate Moroccan craftsmanship in its design and an exquisite spa. Additionally, the bohemian El Fenn and the new Jnane Rumi offer unique experiences and stunning settings. Beyond Marrakech, Hess encourages travelers to explore Casablanca’s rich history, spend time on the picturesque beaches of Tamuda Bay, and wander the vibrant markets of Tangiers.
Norway, with its historic World Cup run and the popularity of its football star Erling Haaland, has also seen a surge in interest. Starting in Oslo, visitors can enjoy unique experiences such as a floating sauna, the vibrant art scene at the Munch Museum, and a taste of Norway's renowned seafood. A scenic train ride to Bergen offers breathtaking views of fjords and mountains, while the historic Bryggen Wharf showcases the country's medieval architecture. For those with a sense of adventure, a trip to the charming village of Flåm via the famous Flåm railway is a memorable highlight, especially with its stunning waterfall scenery.
The Caribbean island of Curaçao, which recently participated in the World Cup for the first time, is another destination to consider. Known for its reliable sunny weather, it is part of the ABC Islands along with Aruba and Bonaire. Visitors are encouraged to split their stay between the beautiful Papagayo Beach Resort and the Marriott, making it easy to explore the island's public beaches and indulge in snorkeling adventures. Finally, Scotland beckons with its rich culture, urging travelers to explore both Edinburgh and Glasgow, which are less than an hour apart. While Edinburgh enthralls with its historic charm, Glasgow showcases a vibrant modern scene filled with culinary delights and live music.
As reported by vogue.com.
